Google’s “What Customers Love” AI Summaries Are Adding a New Layer to Search Ads

Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that appear alongside paid search ads, adding another layer of content within the search results page.

GrowByData tracked mobile text ad listings containing AI-generated summaries as part of its ongoing work tracking Google SERP features, to understand how this element appears, how frequently it occurs, and how visibility varies across industries.

Evidence status

What the Block Actually Looks Like

The AI-generated summary appears below the advertiser’s headline and description. Instead of only showing traditional review signals, searchers see a generated summary highlighting themes from customer feedback.

AI Summary Appearances Grew From 8 to 1,293 Listings

GrowByData analyzed more than 1.1 million mobile text ad listings and detected 8,777 AI-generated summary appearances during the monitoring period.

AI summary listings increased sharply in early September

GrowByData monitoring data shows limited appearances during August, followed by a significant increase in early September.

AI Summary Appearances Varied Across Industries in Mobile

GrowByData analysis shows AI-generated summaries appearing across multiple industries, with different appearance rates across categories.

Why AI-generated ad summaries require SERP monitoring

Traditional paid search monitoring focuses on elements advertisers directly manage, such as ad copy, keywords, position, and campaign performance.

AI-generated summaries introduce another layer within the search results page. These elements are created dynamically and may vary based on search queries, industries, and SERP conditions, the kind of shift enterprise SERP tracking is built to catch.

GrowByData’s analysis shows that AI-generated summaries are already appearing across thousands of monitored mobile text ad listings, with differences across industries and changes in daily appearance volume.

For advertisers managing large search programs, monitoring these changes can help answer important questions:

• When are AI-generated summaries appearing alongside paid ads?
• Which industries and categories are seeing higher appearances?
• How frequently does this SERP element change over time?
• How are competitors appearing within emerging search experiences?

GrowByData’s competitive ad intelligence helps teams monitor paid search visibility and emerging SERP changes across your chosen markets and devices.

What advertisers should monitor

• AI summary appearances across priority keywords
• Changes in appearance frequency over time
• Industry-level trends and differences
• Competitor visibility within emerging SERP features
• Device-level differences in search experiences

This isn’t an isolated case. AI-generated content is already showing up alongside paid placements elsewhere in the SERP, including ads in Google AI Overviews, which points to a broader pattern advertisers will need to track rather than a one-off test.

Final thoughts

Google’s “What Customers Love” experiment represents another example of AI becoming part of the search results experience.

While the feature is still limited, GrowByData’s monitoring data shows that AI-generated summaries are already appearing across thousands of monitored mobile text ad listings.

As search experiences become more dynamic, advertisers will need visibility not only into where their ads appear, but also into the additional AI-generated elements surrounding those ads.