Google Tests “Sponsored Related Products”

In the dynamic world of e-commerce, Google continues to push the envelope, redefining how we find and buy products online. Their latest feature, “Sponsored Related Products,” currently in testing phases on mobile devices only, offers a glimpse into the future of visual search and online shopping. This new feature can potentially transform the digital marketplace, promising significant changes for both consumers and brands.

What are “Sponsored Related Products”?

Imagine you’re browsing for a new pair of sunglasses on your phone. You find a few options you like, but then, below the usual sponsored ads, you see a section labeled “Sponsored Related Products.” This section showcases other sunglasses that users who searched for similar styles might be interested in. It’s essentially a curated selection of related products displayed conveniently for you to explore further.