Google Tests “Sponsored Related Products”

Google Tests “Sponsored Related Products”
Deepti Bhattarai |
Sponsored related products - blog image

In the dynamic world of e-commerce, Google continues to push the envelope, redefining how we find and buy products online. Their latest feature, “Sponsored Related Products,” currently in testing phases on mobile devices only, offers a glimpse into the future of visual search and online shopping. This new feature can potentially transform the digital marketplace, promising significant changes for both consumers and brands.

What are “Sponsored Related Products”?

Imagine you’re browsing for a new pair of sunglasses on your phone. You find a few options you like, but then, below the usual sponsored ads, you see a section labeled “Sponsored Related Products.” This section showcases other sunglasses that users who searched for similar styles might be interested in. It’s essentially a curated selection of related products displayed conveniently for you to explore further.

What does this mean for you, the shopper?

  • Effortless Product Discovery: Say goodbye to endless scrolling. Sponsored Related Products introduce new brands and styles based on your initial search, like a virtual shopping assistant revealing hidden gems.
  • More Options, More Informed Decisions: Access a wider variety of related items, compare options, and find the perfect fit without decision fatigue.

Why should brands be excited?

  • Increased Visibility: Get your products seen by potential customers who are actively searching for similar items. This targeted exposure can significantly boost your brand awareness.
  • Enhanced User Experience: Showcase the breadth of your offerings and potentially increase conversions by providing a more comprehensive shopping experience for users.

Ready to Embrace the Shopping Revolution?

While it is still evolving, it marks a significant development in online shopping. As experts, we’re here to guide you through these dynamic changes.

Stay updated on Sponsored Related Products and other innovative SERP features in Google! Join us as we navigate the future of online shopping together. For more information, contact us at