Brands and Agencies must understand holiday shopping trends and align their tactics according to competitive movements to maximize their holiday sales.
Between November 17th and November 23rd 2023, we monitored over 2.5 million Google shopping ads with over 200,000 shopping ads with promotions or discounts using GrowByData Promotional Intelligence. Our examination revealed valuable insights to help brands and agencies shape their advertising strategies for the upcoming holiday shopping season.
During this period, we observed a significant surge in shopping ads with promotions or discount offers on Thanksgiving Day November 23rd.
In the Furniture category, we analyzed more than 80,000 shopping ads with promotions or discounts. We saw the number of sponsored ads with promotions surge during Thanksgiving Day by 252% when we compared it with the 17th of November.
In the Apparel and Accessories category, we analyzed more than 24,000 shopping ads with promotions or discounts. We saw the number of sponsored ads with these labels surge during Thanksgiving Day by 292%.
In the Health and Beauty category, we analyzed more than 7,500 shopping ads with promotions or discounts. We saw the number of sponsored ads with promotions or discounts surge during Thanksgiving Day by a massive 670%.
In the Home & Decor category, we analyzed more than 43,000 shopping ads with promotions or discounts. We saw the number of sponsored ads surge during Thanksgiving Day by 450%.
In the Wine and Liquor category, we analyzed more than 10,000 shopping ads with promotions or discounts. We saw the number of sponsored ads surge during Thanksgiving Day by 380%.
As the 2023 Holiday season continues, Brands and Agencies must evolve their advertising strategy by understanding these trends. Our data suggests that you must track these promotions and discounts and align your ad strategy accordingly to maximize advertising ROAS.