Promotional Intelligence

Want to understand how effective your promotions are?
Understand your promotions vs competition, proactively adjust yours and lift eCommerce performance.

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What is Promotional Intelligence?

Promotional Intelligence lets you monitor special offers and promotion strategies in digital marketing channels to understand the promotional competitive landscape & its impact on your eCommerce performance. It enables brands and retailers to adjust their promotions in near real-time and stay ahead of competition with better offers.

GrowByData Promotional Intelligence increases promotions’ impact by providing automated near real-time data and insights giving you a comprehensive view of the promotional activities across ad types and marketplaces. This allows you to quickly shift your promotional strategies per demands of market and location.

Promotional Intelligence combined with competitive advertising intelligence and price intelligence gives you unprecedented insights for improving your eCommerce Performance – Visibility, Click-ability, & Buy-ability.

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Monitor Promotions in Real Time

Promotional Intelligence monitors special offers & promotions by keywords, geo-location and purchase stage on search, marketplaces and websites. It analyzes the data and provides in-depth insights on competitors’ promotion strategies and ads that are winning the above-the-fold spaces. It helps you understand popular promotions, discount offers, and offers that are trending up so that you can leverage these types of information to maximize your ad visibility, click-ability, and buy-ability.

Promotional Intelligence provides comprehensive visibility and deeper insight into the competitive cross-channel promotional landscape like Google, Amazon, Walmart, Target, Best Buy, etc. Having a holistic view of your competitor’s promotions during major shopping events like Black Friday, Cyber Monday, Christmas, etc. is vital for improving promotional tactics and ad performance.

promo intel

Tap Into Granular Promotion Analytics

Granular Promotion Analytics

Get Granular data and holistic insights on the latest promotions offered by brands and retailers in the market with Promotion Tracker. The types of promotions include but are not limited to Special Offers, Price Discounts, Sale Tags, Free Shipping, Curbside Pickup, Price Drop, Sale, BOGO (Buy One Get One), etc. See how you stack up against the competition for promotions and build your pricing and promotion strategies accordingly.

Gain Deeper Promotional Insights

View the impact of your ad quality, competitive ad share, pricing, promotional trends, promotional strategies, promotional placement, and promotional timing on the effectiveness of the promotions. Promotional Intelligence provides deeper insights into the competitive promotion landscape to help you better understand the influence and effect of various promotions on shoppers’ activities.

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Close the Promotional Loop

Promotion Intelligence can be extremely helpful you enrich your ad visibility, optimize your promotional strategy, and give you a holistic view of your performance across marketplaces like Google, Amazon, Walmart, Target, Best Buy, Ebay, etc.

Add our catalog management solution and automated promotion data feeds to make your promotion feed competitive and further enrich your product feed by placing the right promotion attributes in the correct fields. Or use our insights into competitive promotional data analysis and competitive promotion feeds to implement the promotional strategies while finding new opportunities to quickly gain a competitive edge over the competitors.

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