Competitive Visibility Intelligence
Understand your competitive landscape. Identify opportunities to maximize your brand’s online share of voice by market and product category.
Competitive Price Intelligence
Monitor competitor pricing strategy. Track your product competitiveness and build brand strategies to maximize your online revenue.
Competitive Merchandising Intelligence
Monitor competitors’ merchandising. See their products, product bundles, shipping, reviews and rankings, and promotions.
Gain Unparalleled Competitive Intelligence
- Understand your competitive landscape across the retail shopper’s journey. Monitor share of voice across product categories.
- Analyze competitive differentiators impacting your eCommerce performance. Analyze competitive retailer’s product assortment.
- Spot retail market strengths, weaknesses, opportunities & threats.
Dominate Your Market with Cutting-Edge Market Insights
- Get deeper competitive marketing insights to uncover competitive product, pricing, promotion and ad campaign strategies.
- Monitor top competitors like Amazon’s strategy. Analyze fluctuations in your share of voice.
- Analyze competitor brands’ product assortment to understand product overlaps with your top and emerging competitors.
- Be smart about when to push paid advertising or suppress products in product feeds to shopping feeds, and maximize ROAS.
- Stay ahead of your competitors and acquire more customers across the shopper’s journey with competitive pricing and promotional intelligence.
Capture More Online Share of Voice
Monitor your competitors’ online share of voice across all organic and paid advertising formats. Understand competitive presence across your top markets and lines of business by device, category and keyword.
Find new market opportunities, and maximize your online share of voice & sales. Utilize Holistic eCommerce Competitive Marketing Intelligence to hyper optimize ad campaigns.
→ Learn how our Search Intelligence Solution enables competitive and market intelligence
Increase Conversion By Offering A Unique Product Experience
Stand out across the competitive landscape with better shopper’s experience. Use GrowByData’s eCommerce Competitive Intelligence to monitor competitive pricing and product experiences across the retail shopper touchpoints.
Monitor competitive retailer prices. Track competitive brand’s product titles, images, product bundles, product review & rating, and other merchandising attributes. Gain insights on customer sentiment.
Understand factors impacting your shopper’s experience and improve your product perception. Boost visibility by optimizing your ad spend. Increase conversion by offering the best product price and attractive promotions.
Gain Competitive Intelligence to Craft Brand Strategy
GrowByData powers the world's largest brands, retailers, and digital agencies.
Frequently Asked Questions
Ecommerce Competitive intelligence provides granular insight into how competitors market their products across marketplaces, direct-to-consumer sites, or retailers, down to the SKU or stock keeping unit level. Competitive intelligence at the SKU level includes price intelligence, advertising intelligence, search intelligence, and cross-channel competitive intelligence. Competitive products are marketed across the digital shelf, and insight into how those products are found, advertised, priced, and displayed across channels gives insight into finding opportunities for your products to compete more effectively.
GrowByData Ecommerce Competitive Intelligence provides insights across the shopper’s journey to identify 3 below factors impacting your total performance.
1. Improves your brand online share of voice
2. Points your click-ability factors to maximize CTR
3. Optimizes your product experience to boost ROAS
Agencies and brands traditionally use search intelligence, the data that publishers like Google provides, or sometimes incomplete first-party data from the client. However, none of this data includes competitive intelligence and the level of granularity that competitive intelligence software provides.
Without using competitive intelligence software, eCommerce marketers are limited in their ability to improve performance and are missing vital insights that would make their brands more competitive. Agencies and brands need competitive intelligence to have a holistic view of the shopper journey to optimize the digital shelf and to prevent missing significant sales opportunities every day.
Types of Competitive Intelligence available across the Shopper Journey to optimize your brands on the Digital Shelf.
Competitive Pricing Intelligence:
Competitive price intelligence software is reliant on actively and accurately monitoring competitors’ prices to the SKU level, based on a verification process, and customized to fit your needs. Due to the changing nature of pricing intelligence, competitive pricing intelligence must manage prices across a variety of marketing intelligence dimensions including advertising, marketplaces, direct-to-consumer sites and retailers, and SERP components. Through competitor pricing software, competitor pricing intelligence can be extended into creating a powerful rule-based price engine that can be leveraged as an efficient price optimization tool to execute dynamic pricing strategies. MAP violations are also monitored and reported with customized alerts to the user.
Competitive Search Intelligence:
Competitive search intelligence is delivered through competitive intelligence software and provides near real-time, custom multi-dimensional visibility into your competitor’s advertising, and how retailers are selling and marketing your products. It encompasses search intelligence, ad intelligence tool, and SEO intelligence, and supports all SERP ad formats, including text ads, display ads, shopping ads, local ads, and organic.
At deeper levels of granularity, competitive search intelligence solutions provide Google and Bing Ad SERP visibility by keyword, price, device, and region, tracking all ads across all SERP components, campaigns, and content. It provides holistic visibility into competitive marketing strategies, monitoring competitors’ ads, tracking what brands retailers are pushing, and uncovering all types of promotions, including inventory.
At deeper levels of granularity, competitive search intelligence provides Google and Bing Ad SERP visibility by keyword, price, device, and region, tracking all ads across all SERP components, campaigns, and content. It provides holistic visibility into competitive marketing strategies, monitoring competitors’ ads, tracking what brands retailers are pushing, and uncovering all types of promotions, including inventory.
Competitive Marketplace Intelligence:
Competitive marketplace intelligence provides holistic competitive ad visibility across all marketplaces, including organic and paid ads, top sellers, editorial recommendations, and special programs like Amazon Prime and Walmart Plus. All competitive dimensions are monitored, tracked, and analyzed across marketplaces, including product pricing, content, promotions, and availability. For product content, deeper visibility is provided into ratings and reviews to optimize price and promotions. Competitors are also monitored with visibility into share-of-voice by keyword.
GrowByData provides online marketing intelligence software that gives agencies, brands, and retailers unified visibility into the shopper journey to optimize the digital shelf. To dramatically improve your eCommerce performance, GrowByData not only provides data that is available nowhere else, but also for an unlimited number of brands, marketplaces, and direct-to-consumer sellers across every way that shoppers search, buy, and have their needs fulfilled. Our online marketing intelligence software enriches and unifies this data across Search, Product, Competitor, Pricing, and Marketplace dimensions to transform it into eCommerce marketing intelligence that provides complete and customized visibility for each of our clients. GrowByData includes software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions.