How Price Intelligence Boosted a Sporting Goods Retailer’s Revenue by 26%

Deepti Bhattarai | Published on April 4, 2025
|READ 4 MIN
ecommerce sporting goods success story

An effective pricing strategy is a game-changer, especially in the competitive eCommerce landscape. A leading sporting goods retailer, with over 40 years of experience serving sports and fishing enthusiasts, partnered with GrowByData to tackle fierce competition and price volatility. The result? A 26% year-over-year (YoY) revenue growth and a 36% immediate revenue boost on repriced products.

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The Challenge: Navigating a Competitive Sporting Goods Market

The retailer faced significant hurdles that slowed their growth:

  • Fierce Competition and Price Volatility: Competitors’ fluctuating prices made it hard to stay competitive.
  • Inaccurate Data: Their prior vendor couldn’t deliver accurate variant-level pricing data.
  • Amazon’s Dominance: Amazon drew shoppers away from Google, shrinking the buyer pool.
  • MAP Violations: Competitors violated Minimum Advertised Price (MAP) policies, creating unhealthy competition.

With millions of global customers, the retailer needed a reliable pricing solution to develop a data-driven pricing strategy and exceed customer expectations.

The Solution: GrowByData’s Price Intelligence Platform

GrowByData collaborated with the retailer’s agency partner to deliver a tailored solution:

  1. Accurate Variant-Level Data: Using AI and human expertise, GrowByData provided precise pricing data across a broader catalog, surpassing the retailer’s previous vendor.
  2. Seamless Integration: We integrated our platform with the retailer’s website, cross-referencing sales data with pricing insights for deeper analysis.
  3. Custom Repricing Rules: We worked with the agency to benchmark competitors and create customized repricing rules with a simple workflow for price updates.
  4. Actionable Insights: Competitor reports and MAP violation alerts empowered the retailer with real-time intelligence.

The Results: 26% Revenue Growth and More

The retailer implemented GrowByData’s price recommendations every 30 days for two years. The impact was immediate:

  • 36% Revenue Boost in 10 Days: Repriced SKUs saw a 36% sales increase within 10 days, with growth declining from days 10 to 30—highlighting the need for frequent updates.
  • 26% YoY Revenue Growth: Overall revenue grew by 26% year-over-year.
  • 50% Increase in SKUs with Sales: More products gained traction, expanding the retailer’s market reach.

Fun Fact: The Impact of Following Price Recommendations

On 1,828 SKUs where the retailer consistently followed our recommendations, sales surged by 59%. In contrast, on 2,904 SKUs where they used our insights but didn’t fully follow recommendations, sales grew by 30%. This shows the power of data-driven pricing strategies.

Why Price Intelligence Matters for eCommerce Retailers

GrowByData Solutions helps retailers stay competitive by:

  • Optimizing Pricing: Adjust prices to match market trends and competitor strategies.
  • Boosting Revenue: Frequent updates can lead to immediate sales growth, as seen with the 36% boost in 10 days.
  • Enhancing Visibility: Combat MAP violations and improve product visibility against competitors like Amazon.

Industry Spotlight: Sporting Goods Retail

The retailer, a 40-year veteran in the sporting goods industry, serves a global audience of sports and fishing enthusiasts. With GrowByData, they not only met but exceeded customer expectations, proving that data-driven strategies can thrive in a competitive market.

Unlock Your Revenue Growth with GrowByData

Ready to boost your e-commerce revenue with Price Intelligence? GrowByData’s solutions help retailers optimize pricing, increase sales, and stay ahead of the competition.

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