Google Shopping performance is often measured by impressions, clicks, and ROAS, but these metrics show outcomes, not whether ads appeared consistently when opportunity existed. By introducing an execution-first metric, Google Shopping Ad Yield, we helped a leading furniture brand uncover visibility gaps, validate improvements with data, and achieve performance gains driven by structural control rather than seasonality.
"The major advantage is getting a step further than the auction insights which is the usual competitive monitoring set. Unlinking the account itself to the process and just to keywords that you are interested lets you see the bigger picture. Plus, there’s additional signals such as price points and titles that can lend strategic insights. Usually these are good on a case-by-case basis to help answer or solve interesting problems."
Peter R Sr Manager SEM, Leading Agency
Amazon Sales Grew 100% YoY in 30 days After Upgrading From Another Amazon Competitive Pricing Intelligence to GBD's.
VP of Marketing
Leading Apparel Brand