Published on July 8, 2026 The PLA Playbook: How Google Shopping Ads Actually Rank Most retail Paid Search teams can tell you their CPC. Fewer can tell you why one product jumps three positions in the Shopping carousel...
Published on July 1, 2026 How Agencies Win Retail Clients with Shopping Intelligence Shopping ads intelligence is competitive data showing which brands appear in Google’s Shopping carousel, on which keywords, in which locations, how often, and with...
Published on June 9, 2026 Google Shopping Organic vs Paid: Tracking Both Surfaces Here’s something most teams get wrong: Google Shopping isn’t one channel. It’s two. There’s the paid side – Product Listing Ads running through Standard...
Published on June 4, 2026 How to Monitor Google Shopping Ads: The Complete Guide Most Paid Search Directors think they’re monitoring Google Shopping Ads. They’re checking Auction Insights weekly, pulling Performance Max reports, maybe running a competitor price...
Published on May 26, 2026 Google Shopping Competitor Analysis: How to Track PLA Share of Voice, Pricing, and Promotions in Real Time If your Google Shopping campaigns are losing clicks, the problem usually isn’t your bids. In the apparel vertical in Q1 2026, one advertiser’s Shopping...
Published on April 1, 2026 Your rankings didn’t drop. Your visibility did. Here’s the data. Stable rankings can mask a slow erosion of SERP real estate and most ecommerce teams aren’t measuring it. Ecommerce teams have been trained to...
Published on February 17, 2026 Why Google Shopping Reports No Longer Explain Performance Many marketing and paid search teams are noticing a growing disconnect between what Google Shopping reports show and what they experience in the market....
Last updated on March 30, 2026 Google Shopping Ads in a Changing Visibility Landscape: What Marketers Need to Know Google Shopping Ads remain one of the most valuable placements in search but they are also one of the most misunderstood. Over the past...
