Competitive Pricing Case Study

“Price” is a key factor for winning the coveted Amazon Buy Box. We discovered it also has a big impact on Google Product Ad performance as well.
We monitored price data for three Google advertisers for three months.
We compared changes in price competitiveness for individual SKUs to performance metrics.

Results
Being “cheapest” on a SKU yielded

Google Marketers can take advantage of lower cost per click (CPC) to increase bids on “cheapest” products and maximize Return on Ads.
Pricing analysts can use this competitive data to optimally drop prices on expensive products and increase sales.
Our research shows that correctly lowering prices increases sales and profits.

We help agency partners turn novel competitive insights into better campaign performance. Agencies use our data to act within their internal systems and provide reports to campaign managers and clients.
We combine this data with our Feeds product to automatically create custom labels in a merchant’s product feed based on competitiveness, and then align this data with timely campaign tactics.
We generate insights that provide price reduction recommendations and design the process of adjusting prices quickly and easily by setting up custom rules and e-commerce cart integrations.

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