Ecommerce data services for online retailers
We can provide intelligence into your designated marketing areas - Country, Regions, County, Metro, ZIP Codes
Supports international language and monitor country specific TLDs of Google, Amazon, & other platforms in languages other than English
To help their client, a leader in the custom products space to stay ahead of the curve, one of our agency partners sought insights from our data. Unlike many other categories in Google Shopping, the custom products space is an ultra-competitive, ultra-dynamic landscape, where advertisers are constantly testing new merchandising strategies.
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To keep track of this space and arm the client with strategic insights and recommendations, our data helped answer the following questions:
Based on the analysis, our agency partner was able to identify key
categories where the client was losing to their competitors, like
bags (shown above), where they were 10th, drinkware, where they were unranked, and
masks, where they were 8th.
With custom pricing insights from GrowByData, our agency partner was
able to understand their clients’
pricing relative to their competition. They were able to see that
their clients’ pricing lagged behind the 4
top competitors in the category, which was contributing to a
Our agency partner realized that their client was almost always
offering medium quantities (13-99) ,
while all their top competitors were using small bundles (1-12).
With this data, the clients’ account
team was able to build a data-driven business case for the client to
start testing small bundles to see
if that would help to impact conversion rate and ROAS.