GrowByData
Ecommerce data services for online retailers
We can provide intelligence into your designated marketing areas - Country, Regions, County, Metro, ZIP Codes
Supports international language and monitor country specific TLDs of Google, Amazon, & other platforms in languages other than English
To help their client, a leader in the custom products space to stay ahead of the curve, one of our agency partners sought insights from our data. Unlike many other categories in Google Shopping, the custom products space is an ultra-competitive, ultra-dynamic landscape, where advertisers are constantly testing new merchandising strategies.
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To keep track of this space and arm the client with strategic insights and recommendations, our data helped answer the following questions:
Based on the analysis, our agency partner was able to identify key categories where the client was losing to their competitors, like bags (shown above), where they were 10th, drinkware, where they were unranked, and masks, where they were 8th.
With custom pricing insights from GrowByData, our agency partner was able to understand their clients’ pricing relative to their competition. They were able to see that their clients’ pricing lagged behind the 4 top competitors in the category, which was contributing to a lower-than-expected CTR.
Our agency partner realized that their client was almost always offering medium quantities (13-99) , while all their top competitors were using small bundles (1-12). With this data, the clients’ account team was able to build a data-driven business case for the client to start testing small bundles to see if that would help to impact conversion rate and ROAS.
