Marketing Intelligence Firm, GrowByData, LLC. Launches an Updated Holistic Search Explorer 2.3 to Lead the Next Generation of Search Marketing
Boston, MA, 17th March 2023 – GrowByData is thrilled to announce the launch of an updated version of its Search Intelligence offering, the Holistic Search Explorer dashboard. This version greatly expands its robust Marketplace Intelligence insights and adds support for new channels like Amazon, Walmart, and Target.
GrowByData’s goal is to offer sights that allow you to stay on top of market trends such as competitive dynamics and platform changes. With Version 2.3, both SEO and Paid Ad managers can gain unprecedented insights into the ever-changing marketing landscape and discover new opportunities to boost Total Performance within their respective channels.
Earlier, SEO and PLA dashboards existed as two separate reports featuring insights and opportunities that pertained to either Organic or Paid Search Engine Marketing. Now with our new Version 2.3, both Search and Marketplace Intelligence insights have been expanded and consolidated into one singular new report.
In our efforts to replicate our most impactful SEO reports with Shopping Ad and Marketplace Listing data, we introduced additional features to uncover a wide range of insights around Google Shopping and Marketplace-channel data. Some of the most notable new features include:
1. Auction Insights
2. Keyword Insights
3. Listing Insights
New Features
1. Auction Insights
This new report features multiple insights including Auction Presence, Visibility, Cannibalization, and Listings per Auction.
Auction Presence
Auction Presence uncovers how often the most visible sellers appear in the Google Shopping carousel. Users can further drill down to see how Auction Presence varies within branded or non-branded keywords, different regions, or across devices within a specified date range that the user can control.
Auction Visibility
Auction Visibility showcases the visibility of Google Shopping Ads detected on the SERP. With this information, Search Engine Marketers can understand the number of times their listings appear in the Visible versus Expanded carousel and examine the impact of promotions or competitors’ changes in ad spend.
Auction Cannibalization
Auction Cannibalization informs the brand’s Shopping Ads percent that occupies the visible carousel at the keyword level. A 100% score indicates that all Shopping Ads for that keyword are listed by that Seller, showing which keywords advertisers have the strongest foothold or where they may be competing against themselves for clicks and CPCs. Different products in marketers’ campaigns compete in an internal auction when they match a given search term. The product best matching the keyword will be awarded the best rank.
Listings per Auction
This time-series chart highlights the number of products present in a unique auction based on visibility.
Note: All 3 sub-sections have a feature that shows granular data based on keyword and advertiser along with additional filters shown in Auction Presence.
2. Keyword Insights
This new report measures Keyword Coverage highlighting the list of keywords that domains do not cover, or in other words, have any visibility. SEM managers can use this report and directly invest in those particular keywords that the domain does not appear for. The chart on the left highlights the top sellers and shows how many keywords they appear for. While the table on the right shows more granular data, it displays the keywords in which the selected advertiser does not appear.
3. Listing Insights
This new section features insights that focus on listing data gathered from each advertiser.
Title Length
Title Length helps advertisers find ways to differentiate their products by showing the number of characters by which each seller’s listings are composed. Based on Google’s algorithm, a desirable title length is between 1-70 characters, and anything above has a lower probability of it appearing under the visible carousel.
Visible Ad Placement
Visible Ad Placement shows a granular view of ad rank distribution in each advertiser’s listings appearing in the visible carousel. This information can be further filtered to show an even more granular view based on keyword, category, and branded keywords. This allows marketers to view the competitor’s landscape and understand why they are at the top or bottom, which will help make informed decisions to further push their ads’ visibility.
Top Visible Products
The Top Visible Products feature in-depth listing details appearing for each seller. We are capturing the most frequently visible products in the carousel by impressions. A granular view shows the Title, Ad URL, average price, average rating, average reviews, the distribution of listings on sale, available under local intent, and free shipping including an optional metric that informs the impressions of each product. This allows marketers to compare their product’s performance in comparison to competitors and make informed decisions to improve the overall performance.
If you liked our previous version, then you will find this updated version even more insightful. This feature not only provides SEO and Paid Ad managers with unprecedented insights, but also robust Marketplace Intelligence insights and added support for Amazon, Walmart, and Target. Furthermore, all your insights will be accessible within one dashboard allowing easier navigation, improved workflow, and fewer access emails. Recently, one of our clients was very impressed after seeing the title length and how it helped advertisers improve their overall visibility. We hope to make a lot of our clients delighted with this feature.
To learn more, feel free to email us at clientsuccess@growbydata.com on any of our listed features.
