Ecommerce data services for online retailers
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One of our agency partner’s clients is a leader in the musical instrument space. Historically, brands & retailers in this industry have advertised and sold instruments individually using Google Shopping. However, the account team assigned to this specific client noticed a trend where the client’s competitors were bundling instruments and accessories together in a single Google Shopping Ad.
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The musical instrument industry client was noticing more bundled products in the marketplace and wanted to understand if/how their competitors were using them. They wanted to use this as a data point to consider additional investment into creating bundles that would impact CTR, CVR, and ROAS. Our agency partner sought our help to assist in answering the following questions from their client:
Based on the analysis, we were able to show that Amazon had almost 50% more bundled products than the client.
With GrowByData’s interactive custom dashboard, we identified high opportunity keywords for the client to build out new bundles for.
Our data showed that very few competitors combined bundles with sales and promotions which presented a strategic
opportunity to positively impact performance through increased CVR, CTR and AOV through testing bundled ads with promotions.