The musical instrument industry client was noticing more bundled products in the marketplace and wanted to understand if/how their competitors were using them. They wanted to use this as a data point to consider additional investment into creating bundles that would impact CTR, CVR, and ROAS. Our agency partner sought our help to assist in answering the following questions from their client:
- For the client’s keyword set, what percentage of Google Shopping Ads are bundles?
- Which keywords display the most ads with bundles and what products are typically bundled?
- Are bundles typically combined with a sale, price drop or promotion?