Getting seen on Google isn’t just about ranking first anymore. If you’re not optimizing for SERP features, you’re reducing your Share of Voice in the SERP, making your brand invisible where it matters most. As search results get busier and more competitive, winning a place in key SERP features is critical to growing your share of voice, and if you don’t, your competitors will.
SERP features are elements on the search results page that go beyond the traditional blue links. They include:
→ See our complete guide on Google SERP Features
These features are designed to provide users with quick, relevant information directly on the search page. The more features your Brand controls, the more real estate you will occupy on the Search Results Page. And optimizing for SERP features is the fastest way to expand your visibility and push competitors further down the page.
Optimizing for SERP Features is not just about getting more space in the results page. As of 2024, SERP features account for approximately 65% of a search result’s visibility.
Here are the 5 TOP SERP Features you should be optimizing for:
Also known as “Position 0,” featured snippets are highlighted boxes that provide direct answers to search queries. They usually appear above the first organic result and can include paragraphs, lists, tables, or videos. When present, they achieve a 42.9% CTR, surpassing the traditional first organic result.
→ Monitor your featured snippets and your competitors
→ Read more about how to optimize for featured snippets
People Also Ask boxes display expandable related questions and answers, offering users additional quick information. They allow users to dive deeper into a topic without leaving the search results, making them an opportunity for extended visibility across multiple queries.
→ Read more about how to optimize for PAA
Local Packs are a map-based SERP feature showcasing businesses relevant to the search query. In addition to location, they display reviews, opening hours, and other key business information, making them essential for businesses that rely on local customers.
→ Monitor your local SERP appearance
→ Read more about how to optimize for the local pack
The most talked-about feature in Google Search today, AI Overviews (formerly SGE — Search Generative Experience) are AI-generated summaries that provide comprehensive answers to complex queries. They often replace traditional featured snippets and demonstrate how well Google understands a brand, service, or product.
→ Read more about how to optimize for AI Overviews
Knowledge Panels display a curated box of verified information about entities like people, companies, or organizations. It’s one of the most powerful SERP features. Knowledge Panels pull from trusted sources like Wikipedia & Wikidata, official websites, and major publications, showcasing your brand as a verified authority directly on the search page.
→ Monitor your share of voice on the SERP
Optimizing for individual SERP features is powerful, but the truth is: many of the best practices overlap. Whether you’re targeting Featured Snippets, AI Overviews, the Local Pack, or Knowledge Panels, certain strategies will always help you gain more visibility, authority, and ultimately, a greater Share of Voice (SOV) in search.
Here are the key principles you should focus on:
→ See our Guide to New SERP Features in 2025
Optimizing for search features is essential for succeeding with SEO in the future of AIs and LLMs. By focusing on Featured Snippets, People Also Ask boxes, Local Packs, AI Overviews, and Knowledge Panels, you can significantly boost your brand’s visibility, authority, and traffic.
Implementing the strategies outlined above will position your content to appear in the most valuable real estate on Google’s search results, ensuring you stay ahead of your competitors and maintain a strong Share of Voice.