Google Featured Snippets: SEO Guide for 2023

Google Featured Snippets: SEO Guide for 2023
Ramesh Karki | December 6, 2022
Google featured snippets seo guide for 2022 feature image

The SERP results have advanced quite a bit over the past few years. Google has several different types of SERP features to attract customers at different stages of the buying journey. With so many types of SERP features on Google, it has become difficult for brands to get noticed on the SERP. Fortunately, one of the best ways to get noticed on the SERP is featured snippets.

Today, we will go over what featured snippets are, why they are important, some of their benefits, the types of featured snippets on Google, and how to optimize for them to take the coveted real estate.

Featured Snippets are special search results with concise but descriptive text (paragraph), video, list, or table taken from a Google-indexed webpage that appears at the top of the Google SERP (Search Engine Result Pages). It is a descriptive box where Google shows additional information according to search queries.

Featured Snippets appear at the top of the Google SERP, also known as “Position ZERO”. Since featured snippets are shown on the top of the SERPs, the chance of getting clicks increases. Google does not create the content that is shown on a featured snippet. It is content that Google extracts from existing content from a Google-indexed webpage.

For example, GrowByData was recently ranked on a featured snippet for the search query “What is SEO Intelligence Tool”

The search box shows the precise answer by highlighting specific texts that Google deems reflective of what the search query is looking for in bold as shown in the image above. This helps users find the exact answer to their queries and meet their required needs.

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