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The Challenge

A U.S. distributor of a French stationery brand faced a growing Minimum Advertised Price policy violations on Amazon, Walmart, Google Shopping, and various e-commerce sites. This trend disrupted fair competition placing good resellers at a disadvantage and posing a risk to brand health.

The Solution

GrowByData launched our enterprise MAP monitoring system across U.S. digital platforms to serve the client.

Solution features included:

  • Precise SKU-level detection of MAP violations to minimize false positives
  • Customized reports to show compliant resellers, products with frequent MAP violations, and challenging channels
  • Weekly and quarterly executive dashboards for effective MAP enforcement oversight

This facilitated swift detection and resolution of channel policy violations, safeguarding brand integrity, and ultimately growing gross margins.

We shared MAP policy violators and best-practices on how to quickly enforce MAP policies to the stop resellers not following rules.

MAP Compliance Summary:

  • Good Resellers Report: Identified compliant resellers to incentivize for good behavior.
  • Products with Most MAP Violations: Highlighted top affected products to prioritize outreach.
  • Resellers with Most Issues: Targeted outreach to frequent violators.
  • Channels with Most Issues: Showcased problematic digital channels and markets.
  • Weekly Summary Reports: Easy summaries for quick issue diagnosis for prompt action.

The Results

The client slashed Minimum Advertised Price violations by 39.5% through our robust detection of MAP non-compliance. This ensured fair competition for good resellers, and enabled path to higher profit margins for the client.

MAP Management Essentials:

  • Identify and notify non-compliant resellers promptly
  • Focus outreach on the most vulnerable products and channels
  • Recognize and reward compliant resellers, fostering fair competition
  • Share good resellers to add to reseller network

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By tackling MAP policy violations proactively, the client safeguarded their brand reputation and promoted fair competition among resellers.

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