The data revolution
As a business leader you don’t have to understand Hadoop or NoSQL databases. Or data visualization. Or predictive analytic models.
What you do need to know: this stuff is getting cheaper and more mainstream every day. It's going to change the world.
Just as the revolution in computing enabled new companies — like Apple, Microsoft, Amazon, and Google — to become global powerhouses, the data revolution will create opportunities for a new class of companies to emerge, from niche leaders to global leaders.
You need people who understand data.
And the resources to execute.
a start-up You need a team you can afford to build and optimize data solutions.
an ecommerce company You must compete with data leaders like Amazon and offer value distinct from competitors in your vertical or niche.
a healthcare company You must use your data to find new customers, keep patients healthy, and maintain a cash balance.