Auto Parts Search Visibility Benchmark Report

The Auto Parts digital shelf shifted significantly in the first half of 2025. While Amazon’s visibility eroded, retailers like AutoZone and Walmart surged. YouTube’s rise in AI Overviews and Reddit’s traction in PAA underscored the growing influence of video and community content. Powered by GrowByData’s SERP Tracking Solution, this AutoParts Search Visibility Benchmark Report breaks down top performers across Google Organic, Google AIO, PAA, and Google Paid formats.

Inside this report, you’ll learn:

AutoZone’s SOV grew +186%

YouTube doubled its presence through Google AI Overviews

Amazon visibility fell by -41% in Google Merchant Listings

Walmart showed steady presence in Google Shopping & Google Text Ads

And much more...

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