Auto Parts Search Visibility Benchmark Report

The Auto Parts digital shelf shifted significantly in the first half of 2025. While Amazon’s visibility eroded, retailers like AutoZone and Walmart surged. YouTube’s rise in AI Overviews and Reddit’s traction in PAA underscored the growing influence of video and community content. Powered by GrowByData’s SERP Tracking Solution, this Auto Parts Search Visibility Benchmark Report breaks down top performers across Organic, AIO, PAA, and Paid formats.

Inside this report, you’ll learn:

AutoZone’s SOV grew +186%

YouTube doubled its presence through AI Overviews

Amazon visibility fell by -41% in Merchant Listings

Walmart showed steady presence in Shopping & Text Ads

And much more...

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