You heard it here first: Nobody Gives The Best Deals on Winter Shoes than Zappos and Amazon.
Amazon acquired Zappos in 2009 in an all-stock deal worth around $1.2 billion. After the acquisition, Zappos CEO Tony Hsieh reportedly said that he’d prefer the headline “Zappos and Amazon Sitting in a Tree” over the headline “Amazon Acquiring Zappos.” Now, over a decade later, we’ve seen the two companies sitting in a tree quite cozily.
And it’s definitely the tallest tree in the shoe industry.
These two e-commerce giants own the spot of the top retailers providing the lowest-priced shoes.
For winter shoes, you’ll get the best deals when you shop on Amazon followed by Zappos.
Our previous product pricing analysis of the entire shoe category revealed Amazon to be the most price competitive online store, owning 43% of the category based on price competitiveness. Zappos was second at 27%.
Does the same trend hold true for specific categories of shoes?
Indeed, it does. For winter shoes, you’ll get the best deals when you shop on Amazon followed by Zappos. Our price data analysis on winter shoes reveals that Amazon.com owns about 13% of the low-priced winter shoe share. Add Amazon 3P marketplace sellers and Amazon edges out Zappos with a total of 36% share. Zappos claims 25% of the share.
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