You heard it here first: nobody gives the best deals on Winter Shoes than Zappos and Amazon.
Amazon acquired Zappos in 2009 in an all-stock deal worth around $1.2 billion. After the acquisition, Zappos CEO Tony Hsieh reportedly said that he’d prefer the headline “Zappos and Amazon Sitting in a Tree” over the headline “Amazon Acquiring Zappos.” Now, over a decade later, we’ve seen the two companies sitting in a tree quite cozily.
And it’s definitely the tallest tree in the industry.
These two e-commerce giants own the spot of the top retailers when it comes to providing the lowest-priced shoes in the industry.
Our previous analysis of the entire shoe category revealed Amazon to be the most price competitive online store, owning 43% of the category based on price competitiveness. Zappos was second at 27%.
Does the same trend hold true for specific categories of shoes?
Indeed, it does. For winter shoes, you’ll get the best deals when you shop on Amazon followed by Zappos. Our current analysis on winter shoes reveals that Amazon.com only owns about 13% of the low-priced winter shoe share, but add in their seller marketplace, and Amazon edges out Zappos with a total of 36%. Zappos claims 25% of the share.
How Price Changing Affects the Data?
Zappos and Amazon are not only offering the lowest-priced shoes but the most dynamic, indicating that their prices are more competitive than any other retailers. In fact, the two companies had the highest number of price changes out of our entire analysis.
Amazon alone dominated this data set, changing its pricing more often than Shoes.com, Kohl’s, Walmart, Macy’s, Jet and Backcountry combined. Zappos had more prices than Amazon still, coming in as the most competitive seller in terms of price changes. No wonder Amazon and its subsidiary are attracting more customers with high price competitiveness.
If you are a retailer who sells directly on your website, one option for gaining extra customers is to go head to head with Zappos or Amazon, a strategy that may not be feasible for everyone. Since Amazon’s seller market alone owns nearly a quarter of the low-priced footwear, merchants may also consider putting their products on that platform to help boost sales.
With all this data in front of us, it’s no wonder the two sister companies are occupying the top two positions in price competitiveness and lowest priced products in multiple footwear categories.