Marketplace Intelligence Blog

The Insights, articles, case studies, white papers and reports were created using various metrics and data collected through Marketplace Intelligence Solution on Amazon, Walmart, Target and other Marketplaces.

Featured Articles

How to Leverage 1P and 3P Selling Models for Maximum Success on Walmart

Published on January 10, 2025

How to Leverage 1P and 3P Selling Models on Walmart Marketplace for Maximum Success

Building on our detailed analysis of 1P vs. 3P Sellers on Walmart Marketplace, this follow-up blog dives deeper into actionable strategies to help brands...

amazon-prime-day-2023-october

Last updated on February 20, 2024

Amazon October Members-Only Prime Day: Google Shopping Share of Voice

Amazon has closed the books on its two Prime Day promotions in 2023. In July, Amazon ran their annual sale that is open to...

Walmart 1P vs 3P Pros & Cons

Last updated on December 20, 2024

1P vs 3P Sellers – Pros and Cons on the Walmart Marketplace

Walmart is a leading e-commerce giant globally and one of the biggest online retail platforms. According to NRF, Walmart is the largest retailer in...

Winning the Walmart Buy Box

Last updated on February 26, 2024

Winning the Walmart Buy Box in 2024

Walmart Buy Box means getting your products on the top of the searched item list for either type of seller: 1P (first-party) or 3P...

Walmart Sponsored Product Ads: Guide to Advertising on Walmart Marketplace for 2021

Last updated on September 24, 2024

Walmart Sponsored Product Ads: Guide to Advertising on Walmart

Walmart marketplace is becoming progressively popular with sellers and online shoppers. According to ComScore, Walmart.com sees up to 100 million unique visitors per month....

win amazon buy box

Last updated on September 24, 2024

Winning the Amazon Buy Box in 2024

Whether you are a first-party (1P) seller or a third-party (3P) seller, winning the buy box gives you a massive edge. Winning the buy...

Amazon-SOV-industry-trend-feature-image

Last updated on August 24, 2023

Amazon Share of Voice (SOV) Trends By Industry

There are hundreds of tools available to help marketers and advertisers gain insights into Google Search. However, not all insights are created equal. To...

how to boost ecommerce total performance

Last updated on June 6, 2023

How to Boost Your eCommerce Total Performance

Ecommerce total performance is the measure of visibility, click-ability, and buy-ability of your brand across Search platforms and marketplace channels. Typically, e-commerce managers and...

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