Unlimited Visibility into the Shopper’s Journey across the Digital Shelf
Every shopper’s journey is unique, and spans hundreds of dimensions involving finding the right products at the best prices. Add in reviews, ratings, video, images, color, and size, across marketplaces, and ways to advertise – and the complexity and challenges of the shopper journey are evident.
Now go deeper with nuances in the journey – enrichment of product titles based on gender, purchase behavior based on geo or by type of device, or the impact of shipping and fulfillment promotions. There is no ideal customer profile, but many exhibiting different needs and behaviors at any particular point in time.
That’s why, unlike anywhere else, we cluster and group massive amounts of shopper data, across all of these dimensions, and narrow the infinite possibilities to the best opportunities, presenting them to you with unified search, product, and marketplace intelligence. We bring the shopper and the digital shelf together in ways that are actionable to drive eCommerce performance.