The Google Search Engine Results Page (SERP) can look completely different every time you search on the platform. This is because Google uses a variety of factors to determine which results to show, including the keywords you search for, your location, and your search history.
In addition to the standard organic search results, Google also display variety of SERP features, such as featured snippets, popular products, product listing ads, people also ask, and related searches. These features are designed to improve the user experience and help people find the information they’re looking for more quickly and easily.
Wondering which SERP features to prioritize in your strategic marketing efforts?
Our Google SERP Features Trend report is designed to provide the answers. We’ve analyzed the most popular SERP features across various industries and compiled this comprehensive report. The report includes insights on ,
- The total number of searches and search results categorized by SERP features over a specific time period. Additionally, you can compare organic and paid listings per page and observe variations between desktop and mobile devices.
- Our Google SERP Features Trend report enables you to track trends and growth rates of SERP features, giving you insights into emerging and contracting components on the SERP. Additionally, you can set up alerts for new features and significant changes (increases or decreases) in existing SERP features that may impact your marketing performance.
- Furthermore, the report enables you to compare the trend of each SERP feature to its performance in the previous month. This valuable information allows you to make well-informed decisions about investing resources in specific features. For instance, let’s take the example of the Popular Products SERP feature. The comparison indicates that the feature has seen a significant increase in popularity this month compared to the previous one.
Why you should consider the Google SERP Features Trend Report from GrowByData?
As Google remains the leading search platform, securing a spot on its first SERP page is paramount. However, the abundance of SERP features poses challenges for SEO and SEM managers. Acquiring valuable insights on the rising and declining popularity of these features empowers you to make well-informed strategic decisions, ultimately enhancing your marketing performance.
Look into our detailed Market Pulse & SERP Features Trend Report for Apparel & Accessories Marketing.
