Google SERP Features Trend Report

GrowByData
Google SERP Features Trend Report
Ramesh Karki | November 17, 2022
|READ 4 MIN
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The Google SERP looks completely different almost every time you search on the platform. Dozens of different SERP features can appear on Google, such as featured snippets, popular products, product listing ads, people also ask, related searches, etc.

It is common to have different types of SERP features appear for different kinds of keywords. These varieties of SERP features are meant to improve the user experience, but they present a challenge to SEO and SEM teams. So, it’s crucial to make sure you understand the exact SERP feature trends for each type of keyword in the market.

Different SERP results example

But how can you know which SERP features you should focus your strategic marketing efforts on?

Our Google SERP Features Trend report is made to help you answer queries like this. We have analyzed the most popular SERP features across several categories/industries and created this report. The report covers,

  • The total number of searches and search results broken down by SERP features over a given length of time. It lets you see how many organic versus paid listings are found per page and allows you to see the difference on desktops versus mobile devices.

Google SERP Search Metrics

  • You can see trends and growth rates of SERP features allowing you to understand which components are emerging and contracting on the SERP. You can also set it up to get alerts on new features and significant changes (increase or decrease) in the current SERP features that may be impacting your marketing performance.

Google SERP Feature Trends

  • You can see trends and growth rates of SERP features allowing you to understand which components are emerging and contracting on the SERP. You can also set it up to get alerts on new features and significant changes (increase or decrease) in the current SERP features that may be impacting your marketing performance.

Google SERP - Average Listings per Search

Why do you need the Google SERP Features Trend report from GrowByData?

Google is the most widely used search platform, so it is crucial to show up on the first page of its SERP. But Google makes it more difficult for SEO and SEM managers with its vast array of SERP features. Having insights on what SERP features are gaining traction and which ones are losing popularity can help you make the right strategic decisions to improve your marketing performance.

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