Are you prepared for Holiday Season Shopping? Many retailers are already geared up to provide promotional offers and special deals for Thanksgiving, Black Friday, Cyber Monday and Christmas. If you haven’t already planned your shopping, don’t worry – there is still time.
Black Friday and Cyber Monday are the biggest and busiest shopping days of the holiday season. Per experts, shopping traffic continues to grow from November into December with peak online holiday shopping traffic on Google during the second week of December.
According to the NRF forecast, holiday retail sales in November and December will be up between 3.8 percent and 4.2 percent over 2018 for a total of between $727.9 billion and $730.7 billion. Consumers are expected to spend an average of little over $1000 during the holiday season on gifts for family, friends, and co-workers. Apparel and Accessories, mainly clothing and shoes are the most favored retail categories.
About 65% of consumers plan to use Search Engines as their primary shopping inspiration. Undoubtedly, Google Shopping is the biggest search engine for shopping. If you are planning to spend your shopping on SHOES this season, consider yourself lucky. We have some helpful insights on Shoes based on Google Shopping, which will guide you in the right direction for Brands or Retailers that you can choose from. Here are our Top 3 holiday season apparel insights.
#1 Top Brands Based on Number of Retailers Selling those Brands
Adidas, Skechers, and Nike are the top 3 most available and offered brands you are likely to find online. Get your promotional offer on these Brands and go with the trend.
If you are a retailer, start stocking up these brands, else you are likely to fall behind the competition. As an alternative and unique approach, you may also safely allocate ads or promotion budget to focus on some of the emerging brands such as Birkenstock, Merrell, Teva, and Sanuk as it also encompasses sizeable market share.
#2 Top Brands Based on Price Competitiveness
Price is the number one factor that will influence consumer buying decisions. Skechers, Adidas, and Clarks brand have the highest price volatility online. For consumers, you are likely to find good deals on these brands. As a retailer, if you are not offering Promotional Offers or Discounts, you may lose sales opportunities.
Furthermore, as our data suggests – Tuesday is the most Price Volatile Day in the week for Shoes and conversely, Sunday is the least Price Volatile. As a buyer, for the best deals, shop during mid-week on Tuesdays or Wednesdays. And same for retailers, to stay competitive, ensure you are making frequent price changes during this timeframe.
#3 Top Retailer Based on Price Competitiveness
Wondering where to buy your best pair of shoes? Or wondering who offers you the best deals? Well, no other online retailers are best than Amazon and Zappos.com in terms of price competitiveness.
Amazon has already started its Pre-Black Friday Holiday Sales offering the best deals on products. You can get one too with Amazon’s “Happy HoliDeals” if you hurry up.