Price Competition of Halloween: Costume & Candy Last Minute Purchase Trend & Consumer Behavior

By GrowByData Content Team

| READ 5 MIN
TOPICS Blog, Competitive Price Intelligence
Halloween Trends and Price Analysis Reveals. 2019 halloween trends. GrowByData Analysis.

Halloween is all about Costumes, Candies, Decorations, and frivolous parties. For retailers, it is one of the busiest seasons with $ billions of spending predicted. With GrowByData Price Intelligence Solution, we collected Halloween costumes and candies retail price data from google shopping and matched the competitors to product variant level.

Price competition of Halloween: Costume & Candy Last Minute Purchase Trend & Consumer Behavior

In this article, we have analyzed price competition of Halloween costumes and candies among retailers with the information of marketplace that gives the best deal in it.  As nearly 65% of spending occurs in October — it is interesting to understand the demand trends, market pulse and consumer behaviour of last-minute, impulse, and panic purchases. For the last two weeks, we tracked top 400 Halloween Costumes and 250 Halloween Candy based on search volume and popularity in Google Shopping. For the results, we considered three factors – popularity based on seller volume, price competitiveness, and popular retailers or marketplaces based on price competitiveness. On average, 350 sellers were competing every day for Halloween costumes while 277 sellers were competing for Halloween Candy for the past two weeks.

From price competition of Halloween Costume and Candy, here’s what we can reveal about Halloween trends. Interesting to compare vs as predicted by the Pundits as we cover in our recently published Top 5 Trends about Halloween Purchases.

Trendy and Competitive Halloween Costumes (Ranked in Order)

Pirates – No wonder Pirates are always trendy and popular. The one-eyed sailor still steals the show as most of the consumers and retailers are bidding over it. By Seller Volume – 16.5% | By Price Competitiveness – 25.2%

For budget Halloween Shopping, head to Walmart, eBay, or Amazon for the best deals.

Princess – If you are still amazed by fairy tales – you must choose your Favorite Princess Costumes. This is the second most competitive costume when it comes to last-minute shopping. Prices are competitive and you can find one with the best price. By Seller Volume – 15.3% | By Price Competitiveness – 19.0%

Batman – Joker’s biggest enemy is still among the top 3 favourite costumes. If you have a friend who is trying out Joker, you must be BATMAN as you can get this costume at the best price. By Seller Volume – 14.0% | By Price Competitiveness – 17.2%

Most Popular Halloween Costumes by Seller Volume

Most Popular Halloween Costume by Price Competitiveness

Which TREAT makes the TRICKSTER happy this season?

M&M’s, Skittles and Reese’s are the most popular candy over the last 2 weeks by seller volume while Snickers is going through lots of repricing. If you want to treat and avoid getting tricked, these are your best choices. Plus, they are the most available with highest seller volume, and by far the most competitive candies. Most Popular by Seller Volume (M&M’s) – 21.7% | Most Popular by Price Competitiveness (Snickers) – 23.8%

Most Popular Halloween Candy by Seller Volume

Most Popular Halloween Candy by Price Competitiveness

Where to Score a GREAT DEAL?

For budget Halloween Shopping, head to Walmart, eBay, or Amazon for the best deals rather than the retailers’ website per our data.

Most Competitive Retailers/Marketplaces by Price Competitiveness - Halloween Costume

Most Competitive Retailers/Marketplaces by Price Competitiveness - Halloween Candy

Did you recently purchase costumes or candy for Halloween? Or are you thinking of making a last-minute purchase? If so, does this match our results and analysis?

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