product visibility

Visibility into the Product Experience

The product experience matters to everyone – brands, retailers and most of all, the shopper. Get granular, holistic product visibility into every aspect of your products.

  • Optimize the shopper experience with insight into titles, descriptions, categorizations, including GTIN/ASIN, images, and A+ content
  • Measure quality based on reviews and ratings
  • Assess the impact of promotions, inventory, shipping, and fulfillment on customer satisfaction content
  • Connect these product dimensions and gain greater insights into shopper purchasing behavior, competitive positioning, and seller performance.

Precise Competitive Pricing Intelligence at the Speed of a Click

Competitive pricing intelligence that is accurate and fast down to a SKU.

  • Get intraday competitive pricing alerts to take immediate action, and track trends and performance
  • Monitor competitor assortment, pricing, and promotions to optimize price and offers
  • Manage prices across marketplaces, Google, Bing, and your web store
  • Get Minimum Advertised Price (MAP) violation reports and alerts to enforce policy
  • Optimize campaigns with competitive dynamic, custom feed labels
  • Generate and manage smart product feeds for Google, Bing, and Facebook
  • Product feeds validated through AI and data analysts
competitive-pricing
connect product intelligence

Connect Product Intelligence to Product Feeds in a Single Stream

Combine product intelligence with our product feeds solution, enabling brands to make title and description changes across eCommerce platforms, marketplaces, and Ads. Our catalog management solution goes one step further and acquires GTINs, crops images, and dynamically ensures the accuracy of the feed to your destination catalog. No need to replace your feeds – we’ll supplement your existing programs to make them better.

Close the Product Loop

Our automated product data feeds will enrich your product faster, with unique SKU attributes like color, size, case pack, materials, and more, that support GTIN or ASIN. No need to replace your data feeds, we’ll supplement them with even more, better data.

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product-intelligence

Product Intelligence the GrowByData Way

  • Holistic visibility into titles, descriptions, categorizations, including GTIN/ASIN, and support of A+ content
  • Insight into all sellers, including 3rd parties – reviews, ratings, and competitive pricing and offers
  • Complete intelligence on promotions, fulfillment offers, and programs like Amazon Prime and Walmart Plus
  • Insight into availability through local inventory Ads on Google Shopping

The Product Experience is only the Starting Point.

GrowByData Unifies Insights across Search, Product, and Channels

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Frequently Asked Questions

We support titles, descriptions, categorizations, including GTIN/ASIN, images, A+ content, ratings, and reviews. Our insights enable you to assess the impact of promotions, inventory, shipping, and fulfillment on customer satisfaction.

You can monitor competitor assortment, pricing, and promotions to optimize price and offers. Prices can be managed across Google, Bing, marketplaces, direct-to-consumer, and 3rd party sellers.

We compare products in your catalog to every competitor we find and verify the match accuracy of your products through a combination of automated and manual data quality checks. Using software (AI) empowered automated product matching, we match your products against data from eCommerce databases by comparing part numbers, brand names, variants, case packs, and images. We also use human in the loop for quality assurance. Products are matched automatically in “high-confidence” scenarios. Data Analysts manually research “moderate” or “low-confidence” scenarios.

If you are trying to buy a Nike Air Jordan white size 10 shoe, you will price shop exactly on that SKU. You may browse Foot Locker, DSW, Amazon, Walmart and others. You will want to know how much that exact SKU costs and purchase the one with the lowest price.

If you are DSW and want to offer the lowest price, you want to understand how much Foot Locker is selling that shoe for. You don’t want to understand how much a size 11 or a size 9, or a yellow Nike Air Jordan costs.

Your competitive price data must be exact at the SKU level so you can reprice. If you don’t get competitive price data exact at an SKU level, you will reprice based on the wrong shoe. And if your strategy as DSW is to offer the lowest price, you will be unable to as Foot Locker may still be the lowest on that SKU and price shopping buyers will not buy from you.

This article details this topic.

Advertisers, Pricing Analysts, Consultants and many other stakeholders utilize competitive pricing data.

Business Type Description Primary Needs
Retailer Primarily resells products manufactured and/or distributed by other companies Standard
Brands Manufacturers their own products, sells direct, and sells through Retailers Standard Police MAP pricing Monitor “similar” items
Private Brands Manufacturers their own products, sells direct, and does not sell through Retailers Monitor “similar” items

Our solution is designed to be fully automated. Typically, clients don’t start the engagement with full automation and want to get comfortable with the accuracy of our results. So our clients have validated the quality of our results to gain confidence that they can trust the results. During these times, they add a step to manually feed the price change into their product catalog.

Business Type Description
Platform Platform the data is collected from
Item Name Product name
SKU Stock keeping unit
MAP Enforced Indicates if SKU is a MAP SKU
MAP Indicates if MAP violations have been found
Item Cost Product Cost
Floor Price The lowest price at which a product can be sold (based on your preference)
Current Base Price Base Price
Current Shipping Cost Shipping Cost
Suggested Base Price This price is based on configured price rules.
Price Category / Suggested Action Indicates if your base price should be lowered, increased or remain the same
Lowest Competitor Base Price Base Price of the LOWEST priced competitor in a platform
Lowest Competitor Shipping Cost Shipping Cost of the LOWEST priced competitor in a platform
Highest Competitor Base Price Base Price of the HIGHEST priced competitor in a platform
Highest Competitor Shipping Cost Shipping Cost of the HIGHEST priced competitor in a platform
Full Competitor List Details of all available competitors for the product

We support all industries with our price monitoring solutions as we list below. We have a specific edge in categories like apparel, fashion and industrial. These categories have sparse product content and thus automated repricers do a poor job of providing correct competitive price data.

Animals & Pet Supplies Apparel & Accessories Arts, Media & Entertainment
Automotive & Parts Baby & Toddler Business & Industrial
Cameras & Optics Education Electronics & Computers
Floral, Gifts, & Baskets Food & Beverage Furniture
Hardware Health & Beauty Health & Wellness
Healthcare & Medical Home & Garden Jewelry & Accessories
Luggage & Bags Mass Merchant & Variety Office & School Supplies
Software & Solutions Sporting Goods & Outdoor Toys, Hobbies & Crafts

We can provide competitive price data from any geography with a site in English. We serve many customers in the United States. For global brands, we provide competitive prices from Canada, Mexico, UK, France, Italy, Japan, Thailand, Korea, China and other countries. Our technology is country agnostic.

We can provide data intra-day, daily, weekly or less frequently. The majority of online retailers do dynamic pricing and hence prices become stale very quickly. Hence, we strongly recommend clients assess their price competitiveness daily or at least weekly.