The product experience matters to everyone – brands, retailers and most of all, the shopper. Get granular, holistic product visibility into every aspect of your products.
Competitive pricing intelligence that is accurate and fast down to a SKU.
Combine product intelligence with our product feeds solution, enabling brands to make title and description changes across eCommerce platforms, marketplaces, and Ads. Our catalog management solution goes one step further and acquires GTINs, crops images, and dynamically ensures the accuracy of the feed to your destination catalog. No need to replace your feeds – we’ll supplement your existing programs to make them better.
Our automated product data feeds will enrich your product faster, with unique SKU attributes like color, size, case pack, materials, and more, that support GTIN or ASIN. No need to replace your data feeds, we’ll supplement them with even more, better data.
We support titles, descriptions, categorizations, including GTIN/ASIN, images, A+ content, ratings, and reviews. Our insights enable you to assess the impact of promotions, inventory, shipping, and fulfillment on customer satisfaction.
You can monitor competitor assortment, pricing, and promotions to optimize price and offers. Prices can be managed across Google, Bing, marketplaces, direct-to-consumer, and 3rd party sellers.
We compare products in your catalog to every competitor we find and verify the match accuracy of your products through a combination of automated and manual data quality checks. Using software (AI) empowered automated product matching, we match your products against data from eCommerce databases by comparing part numbers, brand names, variants, case packs, and images. We also use human in the loop for quality assurance. Products are matched automatically in “high-confidence” scenarios. Data Analysts manually research “moderate” or “low-confidence” scenarios.
If you are trying to buy a Nike Air Jordan white size 10 shoe, you will price shop exactly on that SKU. You may browse Foot Locker, DSW, Amazon, Walmart and others. You will want to know how much that exact SKU costs and purchase the one with the lowest price.
If you are DSW and want to offer the lowest price, you want to understand how much Foot Locker is selling that shoe for. You don’t want to understand how much a size 11 or a size 9, or a yellow Nike Air Jordan costs.
Your competitive price data must be exact at the SKU level so you can reprice. If you don’t get competitive price data exact at an SKU level, you will reprice based on the wrong shoe. And if your strategy as DSW is to offer the lowest price, you will be unable to as Foot Locker may still be the lowest on that SKU and price shopping buyers will not buy from you.
This article details this topic.
Advertisers, Pricing Analysts, Consultants and many other stakeholders utilize competitive pricing data.
|Business Type||Description||Primary Needs|
|Retailer||Primarily resells products manufactured and/or distributed by other companies||Standard|
|Brands||Manufacturers their own products, sells direct, and sells through Retailers||Standard Police MAP pricing Monitor “similar” items|
|Private Brands||Manufacturers their own products, sells direct, and does not sell through Retailers||Monitor “similar” items|
Our solution is designed to be fully automated. Typically, clients don’t start the engagement with full automation and want to get comfortable with the accuracy of our results. So our clients have validated the quality of our results to gain confidence that they can trust the results. During these times, they add a step to manually feed the price change into their product catalog.
|Platform||Platform the data is collected from|
|Item Name||Product name|
|SKU||Stock keeping unit|
|MAP Enforced||Indicates if SKU is a MAP SKU|
|MAP||Indicates if MAP violations have been found|
|Item Cost||Product Cost|
|Floor Price||The lowest price at which a product can be sold (based on your preference)|
|Current Base Price||Base Price|
|Current Shipping Cost||Shipping Cost|
|Suggested Base Price||This price is based on configured price rules.|
|Price Category / Suggested Action||Indicates if your base price should be lowered, increased or remain the same|
|Lowest Competitor Base Price||Base Price of the LOWEST priced competitor in a platform|
|Lowest Competitor Shipping Cost||Shipping Cost of the LOWEST priced competitor in a platform|
|Highest Competitor Base Price||Base Price of the HIGHEST priced competitor in a platform|
|Highest Competitor Shipping Cost||Shipping Cost of the HIGHEST priced competitor in a platform|
|Full Competitor List||Details of all available competitors for the product|
We support all industries with our price monitoring solutions as we list below. We have a specific edge in categories like apparel, fashion and industrial. These categories have sparse product content and thus automated repricers do a poor job of providing correct competitive price data.
|Animals & Pet Supplies||Apparel & Accessories||Arts, Media & Entertainment|
|Automotive & Parts||Baby & Toddler||Business & Industrial|
|Cameras & Optics||Education||Electronics & Computers|
|Floral, Gifts, & Baskets||Food & Beverage||Furniture|
|Hardware||Health & Beauty||Health & Wellness|
|Healthcare & Medical||Home & Garden||Jewelry & Accessories|
|Luggage & Bags||Mass Merchant & Variety||Office & School Supplies|
|Software & Solutions||Sporting Goods & Outdoor||Toys, Hobbies & Crafts|
We can provide competitive price data from any geography with a site in English. We serve many customers in the United States. For global brands, we provide competitive prices from Canada, Mexico, UK, France, Italy, Japan, Thailand, Korea, China and other countries. Our technology is country agnostic.
We can provide data intra-day, daily, weekly or less frequently. The majority of online retailers do dynamic pricing and hence prices become stale very quickly. Hence, we strongly recommend clients assess their price competitiveness daily or at least weekly.