Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
