Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
AI shopping visibility is how often, and how high, your products get recommended when shoppers ask ChatGPT, Google AI Mode, Perplexity or Google AI Overviews what…
ChatGPT Reddit citations have nearly disappeared on the US retail and travel prompts we track, and the same two-step drop hit both industries in the same…
An AI search visibility gap analysis shows where AI answers name your competitors and leave you out. We ran one on GrowByData. Across 3,028 tracked AI…
Generative engine optimization best practices are the habits that make your pages easy for AI search tools to find, trust, and cite. On Google, that work…
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
