Google Test Image-based Refinement Filters in SERPs

Google Test Image-based Refinement Filters in SERPs
Deepti Bhattarai |
image-based refinement filters - feature

Say goodbye to tiny text frustration!

GrowByData spotted Google is testing a new SERP feature in 2024: image-based filters for mobile search. This means you’ll see icons instead of text for filter options, making searching on your phone easier and faster.

Imagine browsing for a custom hat. Instead of reading text options for color or size, you’d see clear icons – different types of hat icons – winter hats, kids hats, or golf hats & visors for example.

Here’s why Image-based Refinement Filters could be a big deal:

  • Easy to understand: Icons are simpler than text, especially on small screens. Images provide a universal language that anyone can grasp at a glance. No more deciphering confusing abbreviations or lengthy descriptions – you’ll instantly understand what each filter does.
  • Faster Searching: Image-based refinement filters are designed for touch, making it a breeze to tap and navigate through your search options. This is a major win for mobile users who often juggle smaller screens and limited dexterity.
  • Happier Users: Time is precious, especially on mobile. Image-based filters can significantly speed up your search journey with a more satisfying experience, making you more likely to stick with Google.


This new testing phase by Google shows how search is changing. If you adapt your marketing strategy, you can benefit from this shift. Here’s how:

  • Think visually: Consider including keywords that could be easily translated into clear icons for filters.
  • Stay informed: Keep an eye on search trends to ensure your marketing stays relevant.

By making these adjustments, you can position your brand for success in this potential future of visual search.

Ready to Refine Your Search?

GrowByData Search Intelligence can help you leverage the power of image-based refinement filters to optimize your search experience and ensure your brand stays visible in the future of mobile search. Don’t get left behind in the visual revolution – contact us today at to learn more!