What is Marketplace Intelligence?
Marketplace intelligence collects and analyzes data from multiple marketplaces across the shopper’s journey, and is particularly useful with product intelligence and competitive intelligence. Marketplace intelligence encapsulates all of the dimensions from product detail pages, i.e. product content and quality, plus Ad Intelligence from paid advertising, organic searches in the marketplace, MAP, pricing intelligence, and the tracking of performance related to special programs like Amazon Prime and Walmart Plus.
What are the ways in which marketplace intelligence is useful?