Deepti Bhattarai is a marketing operations and demand generation professional with experience across marketing and customer success in the US and Japan. She specializes in marketing automation, SEO, content, AI, and data-driven growth.
Key Takeaways At enterprise scale, MAP compliance usually fails on execution, not policy design — manual monitoring can’t keep pace with SKU and seller volume. Effective…
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Most enterprise teams believe they are measuring Google Shopping performance accurately. They aren’t. Google Shopping Ads out of all SERP features in google rarely fails because…
AI has fundamentally changed how brands are discovered. Traditional SEO rewarded rankings, but AI engines now reward citation authority such as the sources and domains that…
Key Takeaways For brands relying on dealer networks, MAP enforcement is foundational to stable margins, predictable channel performance, and fair competition between dealers. Inconsistent dealer behavior,…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
By 2026, nearly one in four online searches will take place through AI-driven experiences from ChatGPT and Perplexity to Google’s AI Overviews. For most organizations, the…
Across industries, marketing and search leaders are asking a new kind of question: “Are we visible where AI engines are answering for our customers?” Traditional search…
Generative AI has transformed not only how visibility is measured but how insights are applied. Today’s marketing leaders aren’t struggling to collect AI Search data; they’re…
