Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Conspiracy theorists gather round! Is this a short-term play to boost earnings ahead of the close of Q2, or is this something else? Amazon did something…
As the brands settled down from the Q4 holiday, a different battle has begun in Google’s Advertising landscape. In Q4 2024, the credit card market ramped…
Net-A-Porter’s Google Shopping Turnaround: From Underdog to Unstoppable! In this analysis, we dove into how Net-A-Porter, a luxury brand turned a 2.1% Share of Voice into…
What is the “Learn Something Specific” SERP Feature? Google is testing “Learn Something Specific,” one of the new SERP features appearing within Google Business Profiles. This…
Christmas 2024 is now behind us, leaving a lasting impression as brands deployed a range of strategies to distinguish themselves during the holiday season. With millions…
Cyber Monday is more than just a shopping day. It’s your opportunity to score significant savings across a wide range of industries. With discounts peaking at…
Get ready to uncover exclusive deals, insider tips, and expert advice from our Promotional Intelligence team. Let’s make this holiday season truly unforgettable! As a token…
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
