Our GrowByData experts collected highly competitive broad-match-type opportunity keywords for the seed keyword “Food and Beverages” in Google Shopping. Google SERP data, product information, and retailers’ price data were collected and analyzed using our Product Intelligence solution for the month of February 2021. From the analysis in this category throughout the month, we found more than 26K price changes on more than 6,300 products from 577 brands, sold by nearly 3,000 sellers.
We analyzed the SERP data for this category to find out the retailers with the greatest number of price changes, retailers with the lowest prices, and retailers providing the most product options. We also examined the data to see what days of the week retailers/brands were lowering their prices versus raising them.
The retailers that provided the most options in terms of Food and Beverage choices were eBay, with close to 1K products, followed by Walmart, with over 700 options. Foodservicedirect, Rebel Smuggling Galactic Emporium, and Grocery.com rounded out the top 5 retailers. The price change data also showed that eBay was the retailer with the highest percentage of price changes, although they also had the most product options. They had 10% of the total price changes on 979 products. Fishpond was the retailer with the most aggressive pricing strategy since they had 8% of the total price changes for the month on less than 300 SKUs.
The Top brand that provided the greatest number of Food and Beverages options was D’Artagnan with 45 products, followed by Ocean Spray, with 42 products and Sparkling Ice with 41 products. Although Ocean Spray had less SKUs, they were by far the most competitive brand, recording 5% of price changes in the category. We found Ocean Spray and Sparkling Ice were only the brands to make the top 5 in SKU count, as well as price changes during the month. This means they were had the most aggressive dynamic pricing strategy compared to their competitors.
Most Competitive Price Range
We found the most competitive price ranges were between the $0-$50 price range, whereas 87% of price changes occurred on 74% distinct SKUs. The price ranges between $50-$100 were the least competitive, with only 7% of total price changes occurring on 16% of food & beverages products. The price range above $150 had 4% of the total price changes on 6% of products.
Top Retailers by Lowest Priced SKUs
The answer to where you may find a good deal on Food and Beverages is on eBay. Their products were priced the lowest on 28% of products during the month of February. Foodservicedirect.com and Goldbelly came in 2nd and 3rd having the lowest priced SKUs on 21% and 18% of the products respectively during the same time period. Also, Walmart and Goldbelly made it in the top 5 for top retailers by lowest priced SKUs in the market during the month.
Most Competitive Day of the Week
Per our data, Monday was the most competitive day of the week, providing a chance to find products at a lower price on Food and Beverages. The prices were lowered 58% of the time and raised just 42% of the time. Tuesday was found to be the day of the week when prices were raised 58% of the time and lowered 42% of the time, in comparison to other days in a week. Monday and Thursday were the only days that saw prices being lowered more often than being raised.
Top Products Carried by Most Sellers
The top 5 products for the category ‘Food and Beverages’ carried by most sellers are shown below:
Recommended reading – Google Shopping Analysis On Various Categories