Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
How well do you know Amazon’s SERP tactics? The answer to that question can unlock results in your search marketing campaigns to optimize your ad spend and augment…
Whether you’re a shopper, advertiser, or retailer, you are constantly seeking the most up-to-date promotions available this holiday season. Do you want to buy that special…
The price of a product is one of the most important considerations in a consumer’s purchasing decision. If you price your product extremely high, you won’t…
Search metrics provided by Google Search Console, and market SEO tools are no longer enough for managers to monitor search marketing performance in today’s hyper-competitive market.…
Google Share of Voice (SOV) is the percentage of total SERP visibility your brand owns for a defined keyword set, compared to all visible competitors. The…
Walmart is the third-largest marketplace and it is continuously growing. In 2020, around $92 billion of goods were sold at Walmart in the US market only.…
GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…
Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…
If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…
Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…
AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…
