Devik Balami

Senior SEO/AEO Analyst

Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.

Author

February 6, 2026

Stop The Walmart Price Spiral: A Sales Leader’s Guide To MAP Violations

Key Takeaways A single Walmart reseller dropping below MAP can trigger a race-to-the-bottom across the whole channel once automated repricers respond. MAP violations on Walmart usually…

January 6, 2026

Google Shopping Ads in a Changing Visibility Landscape

Google Shopping Ads remain one of the most valuable placements in search but they are also one of the most misunderstood. Over the past year, many…

December 12, 2025

How to track brand mentions in ChatGPT

Tracking brand mentions in ChatGPT requires running a controlled prompt set against the live model on a recurring schedule, then capturing mention rate, sentiment, competitor co-occurrence,…

December 5, 2025

How to track brand mentions in Perplexity AI

Tracking brand mentions in Perplexity AI requires running prompt-level monitoring across a defined query set, then capturing four data points per response: (1) whether your brand…

December 2, 2025

Thanksgiving 2025: Google Shopping Ads Trends, Category Insights & Discount Patterns

The Thanksgiving period remains one of the most dynamic stretches in the Google Shopping Advertising ecosystem. The competition activity builds steadily through October before accelerating sharply…

October 16, 2025

AI Search Visibility in 2026: The Complete Guide and Resource Library

AI search visibility is how often, how favorably and from which sources a brand appears in AI-generated answers. Buyers now ask ChatGPT, Perplexity, Google AI Overviews…

September 25, 2025

Google AI Overviews: the new front page of search

Google AI Overviews are AI-generated answer panels at the top of Google search results, citing 4-7 source URLs per response. As of May 2026, AI Overviews…

August 11, 2025

People Also Consider – Will Google Monetize This SERP Feature?

With the rollout of Google AI Mode, most marketers are focused on generative results, zero-click answers, and AI-driven visibility. But just below the surface, Google is…

July 24, 2025

Ads in Google AI Overviews: what paid visibility looks like now

Introduction: The AI Overview Is Here and It’s Reshaping Paid Strategy AI Overview in Google (formerly Search Generative Experience) is no longer an experiment. As of…

Reviewed blogs

October 21, 2026

Chatbots, MCP and now Meta’s Muse: Your Next Customer might be a Personal AI Agent

Personal AI agents are assistants that can research, compare and buy things for one person, and Meta’s Muse has put that model in front of US…

October 13, 2026

GrowByData Compass is Now Available in ChatGPT

GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…

October 8, 2026

Rank tracker or Search Intelligence? A Buyer’s Guide to Search and AI Visibility

If you just want to know where your pages rank, buy a rank tracker. They’re a dime a dozen, and you don’t have to spend much.…

October 7, 2026

New in GrowByData Compass: Four Comprehensive Reports for Amazon Competitor Analysis

Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…

October 1, 2026

Competitive Price Intelligence for Ecommerce: How to Evaluate Data Quality Before You Buy

Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…

September 18, 2026

Google’s “What Customers Love” AI Summaries Are Adding a New Layer to Search Ads

Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…

September 11, 2026

How Google’s /goto Redirect Rollout Impacted Search Visibility Reporting

If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…

September 9, 2026

Google Ads “Strongest Match” Labels: What 300,000+ Mobile SERP Scans Show

Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…

July 10, 2026

Nike is the #1 running shoe brand in AI. Ask about flat feet and it drops to 20%

AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…