Google is constantly working on updating its algorithm to give the best results to users. It tries to connect users…
Whether you are a first-party (1P) seller or a third-party (3P) seller, winning the buy box gives you a massive…
Understanding what keywords your potential customers use for their search queries in search engines and the intent behind a user’s…
The term share of voice (SOV) refers to the total media spending by your brand in comparison to total media…
A MAP Policy is an important document created by the brand to define a minimum advertising price threshold for their…
Ecommerce total performance is the measure of visibility, click-ability, and buy-ability of your brand across Search platforms and marketplace channels.…
In this article, we will explore the concepts of digital shelf optimization and digital shelf analytics as a solution to…
People use search engines like Google and Bing to find any businesses, products, services, and additional information on topics of…