Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Your rankings look fine. Your organic clicks are down 22% quarter over quarter. Both things are true and that’s the problem rank tracking alone can’t solve.…
If your Google Shopping campaigns are losing clicks, the problem usually isn’t your bids. In the apparel vertical in Q1 2026, one advertiser’s Shopping Ads share…
In Q1 2026, two apparel retailers told the whole story of where search visibility is going. H&M extended its lead with 26% visibility growth quarter-over-quarter. Gap…
A Google SERP analysis of 228 apparel keywords reveals a counterintuitive Q1 2026 story: Shopping Ads as a SERP feature lost presence quarter-over-quarter, yet two very…
Key takeaways Ranking organically and appearing in AI answers are different problems. A brand can be strong in one and nearly invisible in the other. We…
GrowByData’s six-month SERP analysis shows Text Ads rebounded sharply in April after a broad March pullback across Travel, Financial Services, High Tech, and Automotive. This is…
A guide to Sentiment Composition & Favorability Score What is GrowByData tracking? GrowByData’s Compass platform monitors how AI engines like ChatGPT, Gemini, and others respond when…
Home Depot is currently outperforming its primary competitors (Ashley Furniture, Walmart, and Amazon) in terms of total visibility and growth. While the furniture and home goods…
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
