Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Google Shopping share of voice measures how much of the visible Shopping results your products actually own against the competitors chasing the same shoppers. Not how…
Roughly one in eleven ChatGPT prompts GrowByData tracked across a full month came back with a sponsored ad sitting inside the answer, the leading edge of…
Shopping ads intelligence is competitive data showing which brands appear in Google’s Shopping carousel, on which keywords, in which locations, how often, and with what ad…
For most of the last decade, ecommerce teams treated AI Overviews as someone else’s problem. They were a publisher headache, a content-site CTR story, something that…
Say you’re the SEO Director at a mid-size apparel retailer. You’ve held positions 3 and 4 on your top commercial keywords for two quarters. Traffic should…
Here’s something most teams get wrong: Google Shopping isn’t one channel. It’s two. There’s the paid side: Product Listing Ads running through Standard Shopping or Performance…
For years, search and paid media teams treated competitive intelligence as a reliable source of truth. It helped answer critical questions: who was bidding, where competitive…
Google Shopping Ads visibility has become increasingly opaque. As Google limits external access to SERP data and Shopping placements evolve, many advertisers are making budget and…
MAP monitoring is the continuous detection of minimum advertised price violations across the retail channels where your brand is sold. A complete MAP monitoring program covers…
