Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Google Shopping share of voice measures how much of the visible Shopping results your products actually own against the competitors chasing the same shoppers. Not how…
Roughly one in eleven ChatGPT prompts GrowByData tracked across a full month came back with a sponsored ad sitting inside the answer, the leading edge of…
Shopping ads intelligence is competitive data showing which brands appear in Google’s Shopping carousel, on which keywords, in which locations, how often, and with what ad…
For most of the last decade, ecommerce teams treated AI Overviews as someone else’s problem. They were a publisher headache, a content-site CTR story, something that…
Say you’re the SEO Director at a mid-size apparel retailer. You’ve held positions 3 and 4 on your top commercial keywords for two quarters. Traffic should…
Here’s something most teams get wrong: Google Shopping isn’t one channel. It’s two. There’s the paid side: Product Listing Ads running through Standard Shopping or Performance…
GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…
Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…
If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…
Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…
AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…
