Devik Balami works across SEO, AEO, GEO, content strategy, and AI search visibility at GrowByData. His work focuses on using search data, competitive intelligence, and changing search behavior to improve content performance, brand visibility, and discoverability across traditional search engines and emerging AI-driven search platforms.
Most AEO budgets go toward the same purchase: a dashboard that tells you how often ChatGPT or Perplexity mentioned your brand this week. That number moves…
Most teams running a ChatGPT citation analysis are actually doing something else: counting how often their brand name shows up in a response. That’s mention tracking,…
Key takeaways AI visibility is how often, accurately, and favorably your brand shows up in ChatGPT, Perplexity, and Google’s AI surfaces, tracked on a schedule, not…
Key takeaways Engine count and price aren’t the right scorecard for a $50M-plus brand. SSO, SOC 2, role-based access, and account support matter more. Several budget…
Key takeaways Compass starts with a gap report: which prompt you lose, to which competitor, and which page they’re cited from instead of you. The workflow…
AI search visibility metrics are the numbers that tell you whether your brand is actually winning inside ChatGPT, Perplexity, and Google’s AI surfaces, not just occasionally…
Say you’re the VP of brand marketing at a mid-size DTC skincare company. A customer asks Perplexity “what’s the best vitamin C serum for sensitive skin,”…
GrowByData Compass is now available in the ChatGPT plugin directory, so you can work with competitive search and AI visibility data inside ChatGPT. Connect your GrowByData…
Amazon competitor analysis is now built into GrowByData Compass. A new Marketplace section adds four Amazon reports that show which brands lead Amazon search for the…
Quick Answer Competitive price intelligence should be evaluated on the accuracy of product matching, unit-of-measure normalization, competitor and catalog coverage, data freshness, quality controls, and how…
Google is testing a new AI-generated block inside some sponsored Search results, labeled “What customers love.” The feature uses customer feedback signals to generate summaries that…
If your Share of Voice report looked strange the week of August 26, you weren’t imagining it, and it wasn’t your account. Google started routing organic…
Key takeaways Google began testing “Strongest Match” and “Strong Match” ad relevance labels in the US on June 26, 2026. GrowByData’s scans caught them three days…
AI Visibility Index | Running Footwear | June 2026 GrowByData tracks AI brand visibility across 37 non-brand prompts in running footwear, covering ChatGPT, Perplexity, Google AI…
