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BOSTON, February 20, 2023
GrowByData, a Boston based marketing intelligence firm serving leading agencies and brands, is excited to announce the continued partnership with Suffolk University.
GrowByData and Suffolk Sawyer Business School are excited to kick off the 2023 school year by rolling out another exciting collaboration with Master of Marketing Graduate students. This partnership will enable Marketing graduate students to understand the challenges and opportunities of digital brands to attract, nurture and convert prospects available from search and social media. This will be an excellent opportunity for graduate students to gain real-world experience to their classroom discussions.
Prasanna Dhungel, Managing Partner of GrowByData stated, “I am thrilled to continue our collaboration with the Sawyer Business School. Strong presence in Search and Social Media is vital for growing brands. CPCs are continuing to rise in these platforms. Ongoing changes in Google, Bing, LinkedIn and other platforms are compounding the challenge brands face to gain visibility here. Graduate Students will gain first-hand understanding of brands should best position to maximize the opportunities in these important yet rapidly changing channels.
Dr. Ming Cheng, Associate Professor of Marketing at Sawyer Business School, Suffolk University, further highlighted- “We are thrilled to continue our collaboration with GrowbyData this Spring.” “We are looking forward to this semester’s practicum, with its focus on social media listening. Our students will work closely with GrowbyData to discover ‘best’ practices and elevate customer engagement — in order to identify, appeal, and convert the target audience. This first-hand, real-world experience working with GrowbyData provides, benefits our students profoundly, as they transition into a dynamic and competitive job marketplace.”
As highlighted in the Sawyer Business School’s mission and vision statements, “The Sawyer Business School provides students a world-class business and public service education. The school fosters transformative experiences that cultivate global-minded citizens who advance knowledge, lead positive change, and create value for society.”
GrowByData breaks marketing silos and offers Holistic Marketing Insights across search, marketplaces and product to leading agencies to give a performance boost to brands. This announcement marks a positive step forward in the education sector and GrowByData looks forward to the added benefits of this continued collaboration.