What is Product Intelligence?
Product intelligence collects and analyzes all content and data during the experience part, which is the product page, of the Shopper’s Journey. This data includes but is not limited to product titles, descriptions, specifications, videos, images, reviews, ratings and other forms of product related content. The Shopper Journey spans from search to experience to consumption and delivery. As a result, agencies and brands must have unified visibility between search intelligence, product intelligence, and marketplace intelligence. For example, product intelligence helps determine how relevant consumer searches, and their needs, are to the experience you create on a product page. The more relevant the experience is to meeting the need, the more likelihood for a conversion. Similarly, product intelligence helps provide insight across marketplaces to determine if your brand’s experience is consistent or optimized against competitive comparisons on the same marketplace.
What are the key features of product intelligence to create an optimal shopper experience?
Optimize the consumer experience with insights into titles, descriptions, bullets, specifications, categorizations, including GTIN/ASIN, A+ content, and product images and video. Using Product Detail Page (PDP) scoring uncovers opportunities to optimize the page further against insights provided by search intelligence and marketplace intelligence.
Measure the quality of your product experience and validate it based on reviews, ratings, and rankings. Use competitive intelligence and Product Detail Page scoring for competitive and marketplace comparisons.
Product Demand and Delivery
Determine the effectiveness of promotions, product availability, shipping, and fulfillment offers on shopper conversions. Get insight on competitive comparisons to uncover new opportunities to implement more aggressive pricing or optimize it. Compare how non price promotions, like free shipping, may drive higher conversions.