Getting rejected from Google Merchant Center due to bad or incomplete product data?
You will find many Advertizing and Marketplace feed solutions in the market. However the feed solution allows you to take your ecommerce store product data and export it to a channel. If your product data is bad or missing product attributes, the software won’t fix that for you.
Take the example of GTIN. If you don’t have this product identifier, Google Merchant Center will disapprove or warn you. If your product image doesn’t comply to Google’s background and size criteria, Google will block your product. Blocked products you can’t advertize and see them on Google shopping. These may be your top sellers so pay attention.
If you lack GTINs and these are your products, you should purchase new GTINs and assign them to your product. If others sell this product, you should find the common GTIN and assign the value. Likewise, if you lack color, size, gender and other attributes, you have to get it from your manufacturer and enter it on your product feed, or have your analyst look at the product and enter the product attributes like color, gender, size etc. If your product image has the wrong background or size, you have to fix the background and dimensions. If you have the wrong brand, you have to fix that.
Many times we can think that changing or better using their software will solve this problem. The answer is a NO! Feed software will neither give you missing product attributes nor fix bad attributes. You have to use another software to extract these attributes, or have an analyst look at and measure the product and enter the attributes and have an image specialist prepare your image per Google dimensions.
We at GrowByData offer the complete solution. We have feeds software that can take your Shopify, BigCommerce, Yahoo, Magento or any custom website product feed and publish it to your advertizing channels – Google , Bing, Facebook and marketplaces – Amazon and others. In addition, we can fill gaps in your product data. We find product GTINs, color, size, brand and other attributes. If any of these are wrong, we can fix them also. Likewise if you have images but getting rejected due to background and size, our image specialists can fix them.
Our combined approach is – we can prepare rich product data and publish them to your advertizing and marketplace channels. If clients are happy with their current feed providers, we can fix product data attributes only.
Case Study presents for the data enrichment work we did for 58,180 Schuler Shoes SKUs to prepare them for the holidays