In today’s volatile economy, with consumer spending decreasing, retailers and brands need actionable insights into their holistic ad performance across marketplaces like Google, Amazon, Walmart, etc. to stay on top and maximize their ROAS (Return on Ad Spend). Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies multi-dimensional views in near real-time into their competitor’s ad quality, competitive pricing, promotions, and product content across all advertising platforms. Solely using the reports provided by the marketplace/platforms is not sufficient for managers to make decisions impacting their campaign performance. Table of Contents: ShowHide \tWhat is Ad Intelligence? \tWhy do brands and retailers need Ad Intelligence? \tHow does Ad Intelligence help Search Marketers? \tHow does GrowByData Ad Intelligence help Marketers aside from Advertising? \tAd Content Analysis \tKeyword Identification \tCompetitive Intelligence \tCreates New Pricing Opportunities \tMinimum Advertised Price (MAP) Violation Monitoring \tUnique Insights provided by GrowByData Ad Intelligence \tText Ad Insights \tShopping Ad Insights \tConclusion What is Ad Intelligence? Ad Intelligence is the platform that gives SEO (Search Engine Optimization) and SEM (Search Engine Marketing) managers at brands and ad agencies access to real-time actionable insights. Aside from providing their own results, Ad Intelligence also features their competitor’s advertising reports influencing branding, messaging, ad spending, merchandising, and more. Additionally, it provides visibility on your competitors' ad spending while showcasing the sources of traffic and helping you mobilize your advertising dollars effectively. Overall, this is a platform that provides multi-dimensional data on your ad campaign performance on Google, Amazon, Walmart, etc. across various regions, time zones, and devices. Insights include but are not limited to granular data and visibility into ad titles, pricing, promotions, special offers, discounts, shipping, reviews, ratings, rankings, etc. All these product details on your ads play a crucial part in the total performance of the ad campaign. Why do brands and retailers need Ad Intelligence? Brands and retailers need a holistic view of their advertising efforts across all ad formats, marketplaces, display ads, and more across categories, locations, devices, and hours to enhance their e-commerce performance. Merely having a plethora of data is insufficient. Marketing managers need curated data that is presented in a simple context for them to make the right decision. A good Ad Intelligence platform helps brands, retailers, and agencies answer critical questions enabling them to improve their total performance across Google Shopping, Bing, Amazon, Walmart, etc. such as: \tWho are their main competitors in each marketplace, category, and region? \tWhich brands are emerging in your competitive landscape? \tWhat are the special offers and promotional trends being used in your category? \tHas your ad rank/position fluctuated over time? \tIs your ad price competitive in comparison to your competitors? \tWhat is the use of ad extensions like reviews, ratings, shipping, returns, etc. in your competitive landscape? How does Ad Intelligence help Search Marketers? Ad Intelligence provides SEO and SEM managers granular data and insights into paid & organic ad visibility on the SERP, opportunities in the competitive landscape, and shopper’s attributes trends. These features that are missing on the advertising platform reports will help Search Marketers make data-driven decisions and improvements in areas such as: \tVisibility across all SERP ad formats and marketplaces, geographies, and devices \tReal-time Ads Trends, & Fluctuations on Various Platforms \tMonitor and Measure the Share of Voice (SOV) \tVisibility into Marketing 4Ps of Emerging Competitors \tBrand insights to be able to see how different channels, creatives, and placements perform \tProvide Advertising opportunities to win more market shares \tData-driven Budget Mobilization tactics \tInsights into eCommerce Shopper’s Journey Ad Intelligence provides insights and real-time data on various types of ads. \tText Ads \tGoogle Shopping Ads \tLocal Ads \tDisplay Ads Here are some of the important applications of Ad Intelligence for SEO and SEM Managers. \tGoogle Shopping Product Title Optimization to Boost Ad Performance \tHow to maximize ROAS on Google Shopping \tBoost Google Ad impact with Regional Ad Intelligence \tBoost Google Ads Campaign Performance with Ad Intelligence Here are Ad Intelligence case studies that focus on maximizing CTR, and budget mobilization. \tHealth Beauty Brand \tIncrease Clicks by 20% \t33% Reduction in Ad Spend \t$52K Estimated Savings to Reallocate How does GrowByData Ad Intelligence help Marketers aside from Advertising? With our GrowByData ad intelligence platform, you can get your competitors best-performing ads. Both agencies and brands can not only get detailed information on the competitors’ advertising effectiveness but also get visibility on the content, pricing, promotions, ratings, reviews, and more dimensions. Furthermore, competitive Ad also provides insights into the competitor’s competitive landscape, pricing insights, and reports on different tactics their advertisers use versus you and your competition. GrowByData also has the capability to show the type of Google shopping ad extensions that are being used in your category group and can provide information on shopping Ad extension performance. In addition to improving quality scores and ad rank; these insights on ad extensions can help advertisers understand when there is an inflow of new sales, price drops, or promotions on Google Shopping. Our Ad intelligence provides insights from data that can be utilized to gain visibility in the following areas: 1. Ad Content Analysis Digital Ad intelligence tracks your top-ranked ad content and helps you understand the factors affecting your ad impression and position. You can also track and analyze various ranking factors like product title, product image, product price, review and rating, special promotions, tags & labels, and local inventory ads in various regions and optimize your ad content and improve your Ad Quality Score. 2. Keyword Identification To gain ad visibility in the competitive ad marketplace, it is imperative to consistently analyze keywords. To optimize your ad campaign’s performance, you need to analyze data in order to identify negative and opportunity keywords, which have less competition but good search volume. Ad intelligence gives you this unique data to identify keywords with better impressions, CTRs, and the average cost of sales (ACOS). 3. Competitive Intelligence The use of ad intelligence enables you to outsmart the competition by helping you evaluate your competitors’ advertising plans and spending. You can also get in-depth visibility of your ad’s competitive landscape which will help you optimize your ads and boost your campaign performance. Furthermore, it will also help to understand the share of voice your competitors have on certain platforms by tracking and monitoring competitors’ market share, growth trends, and rank trends over time. These insights can be used as a platform to improve your ad strategy and seize the advertising opportunities to compete more aggressively. Learn more about Competitive Intelligence 4. Creates New Pricing Opportunities The granular competitive insights provide pricing insights on prices that are being pushed by the competitors along with competitors' product price distribution. With advertising intelligence, you can analyze promotional dimensions, and deals, including sales and other, offers to empower your ads and find new pricing opportunities to gain a competitive advantage. Learn more about Price Intelligence software 5. Minimum Advertised Price (MAP) Violation Monitoring Ad intelligence tracks map violations by assessing the price offered by sellers across multiple channels. Using GrowBydata Map Monitoring Software, you can track the product’s price and detect if a violation has occurred. You will also have the evidence to report once a violation occurs. Learn more about Map Monitoring Software Unique Insights provided by GrowByData Let us look at the type of insights you can get with our Ad Intelligence tool. 1. Text Ad Insights a. Visibility These insights provide visibility into your text ad’s performance on Google. This also provides the average rank over time of each ad listing, above-the-fold and below-the-fold visibility, rating, and reviews of each listing. You can easily track your and competitors’ positions on a daily schedule for any keywords. The view also provides complete information on your competitors. b. Opportunity This view shows your competitors’ Text ads SOV along with growth opportunities. It also provides holistic insights into: \tBudget Saving Keywords \tRight Keyword to target for text or shopping ads \tHistorical Trends of Text Ads 2. Shopping Ad Insights a. Visibility This view provides holistic insights into your Google Shopping Ads campaigns, their performance, and their visibility score. It also provides granular data on: \tTop products for a category & keyword \tAverage Price \tReviews & Ratings \tPrice drop or Sale Products \tUse of the Free Shipping feature \tLocal Inventory Ads Availability b. Merchandising Merchandising view of Shopping ads is Ad intelligence’s unique feature. It provides insights into competitor usage of sale annotations, shipping annotations, and local inventory ads. You can get granular insights of rating & review by category, keyword, and visibility above or below the fold. Conclusions Using ad intelligence, you can take your advertising strategy to the next level and get ahead of the competition. The data provided by our platforms give both brands and agencies powerful insights into the advertising ecosystem. You can access proven strategies, tactics, and capabilities and take strategically advantageous actions to win the competition.