What does Ad Intelligence Entail, and How Can It Enhance Your Ad Performance?

What does Ad Intelligence Entail, and How Can It Enhance Your Ad Performance?
Ramesh Karki | March 16, 2023
Ad Intelligence and How it Boosts Campaign Performance for Agencies and Brands- GrowByData

In today’s volatile economy, with decreasing consumer spending, retailers and brands need valuable insights into their advertising performance across major platforms like Google, Amazon, Walmart, and others. These insights are essential for staying ahead of the competition and maximizing Return on Ad Spend (ROAS).

Ad Intelligence provided digital marketing managers, merchandise managers, and ad agencie with actionable insights into their holistic ad performance. With Ad Intelligence, you can see how your ads are performing against your competitors, track your ROI, and make informed decisions that impact your campaign performance.

What is Ad Intelligence?

Ad Intelligence is the concept of using real-time data and insights into competitor advertising campaigns and optimizing various aspects to gain a competitive edge and increase your Paid Ads SOV. In addition to providing your advertising performance results, Ad Intelligence provides granular data and visibility into competitors’ ad titles, pricing, promotions, special offers, discounts, shipping, reviews, ratings, rankings, etc.

When included in your advertising campaigns, all of these product details can play a crucial role in the total performance and increment of your ad campaign ROAs.

Overall, Ad Intelligence is the concept under the GrowByData Search Intelligence Platform that provides multi-dimensional data on your ad campaign performance on Google, Amazon, Walmart, etc. across various regions, time zones, and devices.

What is the importance of Ad Intelligence for brands and retailers?

To enhance e-commerce performance, brands, and agencies need a comprehensive understanding of their and client’s advertising across formats, marketplaces, display ads, and more. Analyzing performance across categories, locations, devices, and time periods enables optimized strategies and better results.

However, simply possessing a wealth of data is not enough. Marketing managers require carefully curated data that is presented in a straightforward manner, allowing them to make informed decisions. A robust Ad Intelligence platform serves as a valuable resource for brands, retailers, and agencies, providing the means to address pivotal questions that enhance overall performance across prominent platforms like Google Shopping, Bing, Amazon, Walmart, and more. These critical questions include:

  • Who are their main competitors in each marketplace, category, and region?
  • Which brands are emerging in your competitive landscape?
  • What are the special offers and promotional trends being used in your category?
  • Has your ad rank/position fluctuated over time?
  • Is your ad price competitive in comparison to your competitors?
  • What is the use of ad extensions like reviews, ratings, shipping, returns, etc. in your competitive landscape?

What benefits does Ad Intelligence offer to Search Marketers?

Advertising Intelligence equips SEO and SEM managers with detailed data and insights on paid and organic ad visibility, competitive landscape opportunities, and shopper attribute trends. These unique features, absent from standard advertising platform reports, enable Search Marketers to make data-driven decisions and drive improvements in key areas, including:

  • Visibility across all SERP ad formats and marketplaces, geographies, and devices
  • Real-time Ads Trends, & Fluctuations on Various Platforms
  • Monitor and Measure the Share of Voice (SOV)
  • Visibility into Marketing 4Ps of Emerging Competitors
  • Brand insights to be able to see how different channels, creatives, and placements perform
  • Provide Advertising opportunities to win more market shares
  • Data-driven Budget Mobilization tactics
  • Insights into eCommerce Shopper’s Journey

Ad Intelligence provides insights and real-time data on various types of ads.

  • Text Ads
  • Google Shopping Ads
  • Local Ads
  • Display Ads

Here are some of the important applications of Ad Intelligence for SEO and SEM Managers.

Here are Ad Intelligence case studies that focus on maximizing CTR, and budget mobilization.

  • Health Beauty Brand
    • Increase Clicks by 20%
    • 33% Reduction in Ad Spend
    • $52K Estimated Savings to Reallocate

How does Ad Intelligence help Marketers beyond Advertising?

With our GrowByData Ad Intelligence platform, marketers can access their competitors’ top-performing ads. This includes detailed information on the effectiveness of their advertising, as well as visibility into content, pricing, promotions, ratings, reviews, and more. This resource is valuable for both agencies and brands, providing a deeper understanding of the competitive landscape. Additionally, the platform provides pricing insights and reports on the strategies employed by your competitors’ advertisers, allowing you to gain a competitive edge in the market.

The GrowByData Ad Intelligence platform offers valuable insights into the usage and performance of Google shopping ad extensions within your category group. By analyzing these ad extensions, advertisers can not only enhance their quality scores and ad rank but also gain a deeper understanding of sales trends, price fluctuations, and promotions on Google Shopping.

Our Ad Intelligence platform provides insights from data that can be utilized to gain visibility in the following areas:

1. Ad Content Analysis

Digital Ad Intelligence tracks and analyzes your top-ranked ad content, providing insights into factors influencing ad impressions and positions. It allows you to monitor and optimize various ranking factors, such as product title, image, price, reviews, promotions, tags, labels, and local inventory ads across regions. This helps optimize your ad content and improve your Ad Quality Score.

2. Keyword Identification

Consistently analyzing keywords is crucial for achieving ad visibility in the competitive marketplace. By utilizing ad intelligence, you can optimize your ad campaign’s performance through data analysis. This allows you to identify negative keywords to exclude and opportunity keywords with low competition but high search volume. Ad intelligence provides unique data that helps you identify keywords with improved impressions, click-through rates (CTRs), and average cost of sales (ACOS), enabling you to enhance your advertising strategy and achieve better results.

3. Competitive Intelligence

By leveraging ad intelligence, you can gain a strategic advantage over your competitors. It allows you to assess their advertising plans and spending, providing valuable insights. With in-depth visibility into the competitive landscape of your ads, you can optimize them effectively and enhance the performance of your campaigns. Moreover, ad intelligence helps you understand your competitors’ share of voice on specific platforms by tracking their market share, growth trends, and rank trends over time. Armed with these insights, you can refine your ad strategy, seize advertising opportunities, and compete more aggressively in the market.

Learn more about Competitive Intelligence

4. Creates New Pricing Opportunities

Advertising intelligence provides detailed competitive insights, including pricing information and product price distribution of your competitors. This valuable data allows you to analyze promotional dimensions and deals, such as sales and other offers, empowering your advertisements and helping you identify new pricing opportunities. By leveraging these insights, you can gain a competitive advantage in the market and optimize your pricing strategy to drive better results.

Learn more about Price Intelligence software

5. Minimum Advertised Price (MAP) Violation Monitoring

Ad intelligence platforms track map violations by assessing the prices offered by sellers across multiple channels. By using map monitoring software, you can monitor the prices of your products and identify any violations that may occur. This allows you to have the necessary evidence to report and take appropriate action against violators.

Learn more about Map Monitoring Software

Unique Insights that GrowByData provides

Let’s explore the range of insights you can obtain with our Ad Intelligence tool.

1. Text Ad Insights

a. Visibility

These insights offer valuable visibility into your Google text ads’ performance, including average rank, above-the-fold and below-the-fold visibility, ratings, and reviews. You can easily track your and competitors’ positions daily for any keywords and gain a comprehensive understanding of their ad strategies.

b. Opportunity

This view reveals  provides a comprehensive overview of your competitors’ text ads share of voice  SOV and growth opportunities, providing holistic insights into:

  • Budget Saving Keywords
  • Right Keyword to target for text or shopping ads
  • Historical Trends of Text Ads

2. Shopping Ad Insights

a. Visibility

This view provides  a comprehensice overview of your  Google Shopping Ads campaigns,  including their performance, visibility score and granular data on :

  • Top products for a category & keyword
  • Average Price
  • Reviews & Ratings
  • Price drop or Sale Products
  • Use of the Free Shipping feature
  • Local Inventory Ads Availability
b. Merchandising

Ad intelligence’s unique feature, the Merchandising view of Shopping ads, provides valuable insights into competitor usage of sale annotations, shipping annotations, and local inventory ads. This feature allows you to obtain granular insights into ratings and reviews based on category, keyword, and visibility above or below the fold.


With ad intelligence, you can elevate your advertising strategy and gain a competitive edge. Our platforms provide valuable data that empowers both brands and agencies with deep insights into the advertising ecosystem. By accessing proven strategies, tactics, and capabilities, you can strategically outperform your competition and seize advantageous opportunities.