For our most recent market analysis on ‘Sports & Outdoors’ products, our experts from GrowByData analyzed Google SERP data and retail price data in Google Shopping. Retailer pricing data along with various product information from highly competitive keywords were collected and analyzed during the month of February 2021. We found a total of 3,475 unique SKUs from 374 brands, from more than 2,500 sellers. Our Search Intelligence tool also detected more than 20,000 price changes on these products during the month of February.
We also examined the data regarding the retailers and brands based on SKU Count, level of competition, price ranges, retailers with the lowest priced SKUs in the market, and most competitive day of the week for the retailers in the ‘Sports & Outdoors’ category.
The top retailer based on the greatest number of SKUs in this category was eBay, with over 1000 products. DICK’S Sporting Goods, Walmart, Baseball Savings.com, and Scheels were among the top retailers, providing the greatest number of product options to their customers.
Also, we found eBay was the retailer with the greatest number of price changes, but they also had the most product options. However, the most competitive retailer was Baseball Express, with over 8% of the price changes on less than 250 products. Meaning, they were updating their prices much more aggressively than their competitors.
Based on the data, Nike was the top brand, providing the greatest number of Sports & Outdoors options, with 158 products, followed by Easton, with 113 products. Rawlings was found to be the most competitive brand, although they had fewer SKUs, but more price changes. Rawlings was the brand with the most aggressive price change strategy, as they had 7% of the total price changes on just 84 SKUs. The price change data showed that some of the lesser-known brands were more aggressive with their pricing strategy than popular brands like Nike and Adidas.
Most Competitive Price Range
Our Pricing analysis showed that the majority of price changes occurred between ranges of $0-$50, with 32% of price changes on 648 distinct SKUs. The price range between $50-$100 was found to be the most competitive, with 18% of price changes occurring on 17% of distinct SKUs. The least competitive price range was $0-$50. This range had 34% of sports & outdoors products, but only 32% of total price changes. The price ranges between $200-$500 seemed to have fewer price changes, and a smaller number of products, leading to less competition in comparison to other price ranges.
Top Retailers by Lowest Priced SKUs
We found eBay as the retailer to find the best deals, as they had the lowest prices on 40% of products. After eBay, DICK’s Sporting Goods provided good deals for customers, with the lowest prices on 21% of their products, followed by Baseball Savings.com, Walmart, and Wish.
Most Competitive Day of the Week
As per the analysis for the most competitive day of the week, we found that Tuesday was the best day to find lower-priced Sports & Outdoors products. Prices were lowered 58% of the time while being raised 42% of the time compared on Tuesdays. Monday was found to be the day of the week with the highest rate of raised prices (62%) and lowered only 38% of the time. Also, we found that prices were raised more often during weekdays and lowered more often on the weekends.
Top Products Carried by Most Sellers
Based on our price intelligence data, the top 5 products for the category ‘Sports & Outdoors’ carried by the greatest number of sellers were: